Imagine a morning in Milan cleaning up waste from the Navigli: the Yves Rocher Italia event

Always a promoter of a sustainable vision of cosmetic production, Yves Rocher Italy has launched an exciting pro-environment initiative in the Darsena area of ​​Milan. The Italian branch of the well-known French beauty brand launched a call to action on the morning of Wednesday 19 June aimed at anyone who wanted to help clean up the Naviglio Grande area from too much waste thrown carelessly by people at the edges of the canal or directly into the water. Here is the report of a very special day.

Yves Rocher Italy on the front line to clean up waste from the Navigli

The sun did not stop i 50 volunteers who showed up at 10 in the morning on the Darsenadetermined to complete the mission announced by Yves Rocher Italia in collaboration with the non-partisan association Angels of Beauty. Divided into two teams to create healthy competition and an atmosphere of play and challenge, the participants of the event have successfully completed the “clean-up” mission, collecting 90 kg of rubbish. In particular, the teams searched the area surrounding the Darsena on foot they boarded special canoes called Dragon Boatsto collect waste and garbage carelessly thrown into the water. Everything that was collected was therefore delivered directly to Amsa, which will take care of waste recycling. Also note the t-shirts and hats personalized by him creative studio and clothing brand Daria Linewhich developed the slogan «WITHOUT (EARTH)RRA, I CAN’T AIR» together with Yves Rocher Italia.

Sustainable beauty and commitment to the planet: the Yves Rocher mission

The cleaning day of the Milanese Darsena is part of a Yves Rocher’s broad and coherent path of environmental commitmentwhich since it was founded in 1959 in La Gacilly by Monsieur Rocher, has been spokesperson for the power of plants. He does this not only by creating natural and sustainable beauty formulas, but by entrusting his mission to one roadmap of concrete actions. A program that takes the name of Act Beautiful and which has a dual objective: to make natural and sustainable beauty accessible and preserve nature and plants with a collective commitment. As regards the first point, Yves Rocher creates formulas based on 100% plant-based active ingredients, with over 95% ingredients of natural origin, as well as eco-designed packaging. Worth mentioning, in this sense, the partnership signed with Plastic For Changean association that deals with developing waste and waste recycling solutions Ocean Bound Plastic, i.e. the plastic that pollutes the oceans. From this new collaboration 120 tons of GRS certified plastic have been recovered along the coast of India (Global Recycled Standard), which Yves Rocher used to create the eco-refills of its new Bath and Shower line. The packs in the range are completely recyclable, made up of 90% plastic recovered from the coasts. Underlining the urgency of limiting plastic consumption without further delay, Yves Rocher launched the Refill Revolution initiativeoffering consumers a eco-refill for Bath-Shower products, reusable up to 5 times. The revolution has already begun: all we have to do is jump on board!