Immersive exhibition takes works by Tarsila do Amaral to Oscar Freire station, in SP

Starting on July 16, the Oscar Freire station on Line 4-Yellow of the Metro, in the capital of São Paulo, will host a free and immersive exhibition with works by artist Tarsila do Amaral, who made history at the São Paulo Modern Art Week in 1922.

The exhibition is an initiative of the CCR Institute, which manages Via Quatro, the concessionaire of the Metro line.

Focusing on Tarsila’s artistic production between 1922 and 1923, the exhibition will feature, among other works, an installation inspired by the work “As Margaridas de Mário de Andrade”, in reference to the poet Mário de Andrade, a close friend of Tarsila.

The initiative also has an inclusive approach, with videos in Libras, texts in Braille and enlarged font, narration, audio description and tactile boards, so that all visitors can have contact with the art on display.

Centenaries Project

The exhibition is part of the Centenários Project, which aims to bring important artists from Brazilian culture closer to users of São Paulo’s public transport free of charge.

Other stations on the line have already hosted exhibitions, with works by Cândido Portinari at Higienópolis-Mackenzie Station and by visual artist Tomie Ohtake at Faria Lima Station.

The executive director of the CCR Institute, Renata Ruggiero, says that transforming mobility infrastructure to house art is a way of democratizing access to culture and education.

“We are redefining the journey of our customers on Line 4-Yellow of the São Paulo Metro, bringing a cultural experience to the stations. With Tarsila’s exhibition, we will connect people to a figure who left a lasting impact on Brazilian society.”

Tarsila’s great-niece, Tarsilinha do Amaral, approved the initiative to encourage culture, which includes sponsoring the Rio season of the musical “Tarsila, a brasileira”, starring Claudia Raia.

“It is with immense joy and gratitude that I see my great-aunt’s legacy being celebrated in such a grand and accessible way. […] The exhibition is a wonderful way to keep Tarsila’s memory and importance to Brazilian art alive. The inclusion of accessibility features in the exhibition is a significant step towards ensuring that everyone can appreciate and connect with the artist’s work. May these cultural actions continue to strengthen our identity and enrich the lives of all who have the opportunity to experience them,” says Tarsilinha.

Source: CNN Brasil

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