Yes, everything can be done. And above all, each of us can do it.
Nothing is impossible.
A simple message of inclusiveness and optimism that sums up the concept behind Impossible Is Nothing, countryside adidas who wants to invite people to an attitude positive towards life. An approach that will also make it easier to create a better future for us and for the planet that hosts us.
And to do this, the brand has produced a series of 20 videos where excellent protagonists from the world of sport (but not only) tell unprecedented sides of their history and their path towards what they later became.
After all, we see them today as they are: admired and successful people. But how did they start? What was their life like before? What obstacles did they have to overcome to carry on their talent? They have certainly shown us, through stories and suggestions, that optimism and action have shaped their path. And this is precisely the concept that adidas he wanted to take inspiration for his campaign.
The main objective? Helping others see, recognize and use their possibilities, just as they did Beyoncé, Paul Pogba, Mo Salah, Tiffany Abreu, Siya Kolisi e Nneka Ogwumike, among others. They did it by opening up in front of the cameras and allowing adidas to make mini documentaries, full of clips taken from the archives (including personal ones) and interventions by friends and colleagues.
The Beyoncé video, for example, in the 60 seconds in which we retrace his life on the screen, he succeeds perfectly in this intent. It gives us sincere emotions, determination, tenacity and a lot of energy. Feeling that, like her, we don’t have to look to the limits, but to the infinite possibilities is an energy boost.
But also the video of Tifanny Abreu is a great inspiration. First transgender woman to play in the Brazilian Volleyball Superliga, has identified the possibility of returning to the field after years of absence to stimulate everyone to welcome our identity and live who we are with courage and sincerity.
«Impossible is Nothing it’s more than a campaign, it’s our mentality – explains Brian Grev, Executive Board Member, Global Brands of adidas – Identifying possibilities with a positive attitude is the key to achieving our goal of changing lives through the power of sport. An attitude that inspires us all every day and pushes us to build the future. Identifying the possibilities is for anyone who wants to create a better tomorrow for everyone ».
And to build a future more sustainable, adidas is also committed to the concrete setting itself the goal of eliminating the use of polyester virgin and replace it with that recycled in all products by 2024
But not only that, one of their objectives is theinclusion, so they moved to extend the contract UEFA of adidas all’Europa League and to Champions League feminine.
Research and innovation are always in first place. Let’s think about 3D printed midsoles with 4D4WD and upcoming launches in collaboration with Allbirds. In short, the future of adidas it is full of opportunities to live in constant improvement.
Always remembering that Impossible is Nothing.
Discover all the videos of the campaign on adidas.it.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
