According to Izvestia, from 2023 new models will appear in the production range of AvtoVAZ, which will be significantly more expensive than the current ones. Their price will go over the mark of 1 million rubles. This was announced by the head of the company Nicolas Maure.
“From 2023 to 2026, we will be entering the model range renewal cycle. These will be absolutely new models, which will bring the Lada brand into a somewhat higher price segment in comparison with the current Lada lineup “– he declared.
As noted, at the first stage it is planned to bring the cost of Lada to 1 million rubles, and at the second – 1.2 million rubles. It is gratifying that the rise in price will not happen by itself. Mor understands that this will only work if AvtoVAZ can offer a truly interesting price-to-product ratio. However, in his opinion, this is already the case for the Vesta model.
At the same time, the company will continue to produce low-cost models. “Of course, we would like the prices for our cars to start from less than 1 million rubles. Today the cheapest Lada Granta starts at 570 thousand rubles. And in order to maintain this affordable price, perhaps we will keep the production of the current Granta for a longer period, as it was with the Lada Priora at the time “, – said the top manager.
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