A wine to end the year with humor… In Argentina, a new wine, called 2020 LPQTP, has recently established itself as the flagship product of wine merchants. His particuliarity ? Its name, which refers to the “dark year” that was 2020. As reported by our colleagues from France Info, its acronym, LPQTP, refers to an insult used in the country: ” plaque te Paris”, which can be translated into French by “the bitch who gave birth to you”.
But the name of this wine, to say the least rude, is above all seen as a stroke of humor, a way for Argentines to endorse a year marked by the coronavirus pandemic (the country deplores more than 43,000 deaths). “We want to play with the acronym LPQTP by filling it with words that suit you: ‘the pandemic that pursues you’ and many other phrases that we have compiled, but it is obvious that we want to put this year where it is. must be ! », Explains Nicolas Bruno, general manager of the Dante Robino cellar, at the origin of the malicious bottle, relates to France Info.
300,000 bottles sold
Still according to the French chain, the success of this new wine is such that 300,000 bottles have been sold. Stocks are currently exhausted, but an additional 280,000 bottles are expected to hit the market soon. “A special and different year, it deserves that we say goodbye to it in a special and different way”, can we read on the labels of the bottles of the 2020 LPQTP. Will the 2021 vintage be as successful?
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