The biggest brewing in the world today began the production of a popular Ukrainian of beer in the Belgium and said that all profits from its global sales will be donated to humanitarian aid to the Ukraine war.
The reason for Anheuser-Busch InBev (AB InBev) which previously stopped production of lager beer Chernigivskeamong others, at its three breweries in the country where the Russian attack continues for the 72nd day today, Friday.
The Ambassador of Ukraine to Belgium Oleg Samsur attended the release of the first cans at the large AB InBev brewery in Louvaina little earlier, and hailed the release as a way of highlighting Ukrainian products in the world.
«Perhaps even more important is the symbolism, in the sense that people who drink Chernigivske will think of Chernihiv, the city that was attacked by the Russians and which resisted the Russian invasion.“, He said on Reuters television.
This beer comes, after all, from Chernihiva city in the north of the country that received heavy bombardment and rocket attacks before Russian forces shifted the focus of their operations to eastern and southern Ukraine.
The idea for this initiative came from the marketing director of the company in Ukraine, while the beer is already available for sale in Britain.
«This initiative is now becoming global“, Said the head of AB InBev for Europe, Jason Warren.
«You will be able to enjoy a Chernigivske in Canada, Chernigivske in the United States, as well as in Colombia, Brazil and Latin America, as well as throughout EuropeHe added.
Add the boxes with the blue and yellow color of the Ukrainian flag, are expected to be in stores inside two to three weeks.
Moreover, despite the suspension of production in Ukraine, AB InBev said it would continue to pay 1,812 employees of being there this year, as well as helping their families with food and accommodation, according to Reuters.
Belgium-based brewery operates in Ukraine in partnership with Turkish brewery Anadolu Ephesuswhich has a large presence in Russia.
It is noted that AB InBev will leave Russia, as she stated, broadcasts the APE BPE. It is unclear whether he plans to maintain a presence in Ukraine.
Source: News Beast
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
