Ten years after its debut on the catwalks, the brand Eckhaus Latta it can no longer be labeled as emerging. The brand founded in 2011 by two students of the Rhode Island School of Design, Mike Eckhaus and Zoe Lattahas paraded in a place that cannot be more New York, the Essex Market in the heart of the Lower East Side, a market that has been abandoned for some years on the ashes of which a skyscraper will rise.
The whole community of friends and collaborators of the brand that embodies the values of GenZ: inclusiveness, the absence of labels and the desire to undermine the reality given as immutable with small and large revolutions. Born as an artistic project rather than a fashion project, Eckhaus Latta has innovated the sector with pioneering acts, which have now become customary, such as the casting of non-stereotyped models.
Among the friends of the duo called to wear the FW 22 collection of the duo was seen Hari Neffresh from the role of Rabbi Jen in the tv series And Just Like That. The transgender activist, model, writer and actress in recent years has walked side by side with Eckhaus Latta both with advertising campaigns and participating in shows.
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The singer and actress also participated in the “party” Okay Kayathe top model champion of body positivity who is redesigning the canons of beauty on the platform, Paloma Elsesserthe American designer of Iranian origin Maryam Nassir Zadeh and the stylist and photographer Thistle Brownjust to name a few.
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In the intentions of the two creatives, the collection did not want to be a the best of but a synthesis of the values that have made the brand a reference point for independent fashion. Intimacy, craftsmanship and a pinch of irreverence, these are the main ingredients.
Zoe Latta and Mike Eckhaus, founders of the Eckhaus Latta brand at the end of their show. Photo by John Lamparski / Getty Images
John LamparskiEckhaus Latta’s poetics can be summed up in a verse from a poem distributed at the fashion show: “The future is people walking down the street laughing.” A positivity that in addition to the body also wants to capture the soul.
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Other stories of Vanity Fair that may interest you:
– When fashion changes society: Pyer Moss and anti-racism
– A corset to break down toxic masculinity: the interview with Lorenzo Seghezzi
– Appointment in the desert (with Matteo Berrettini)
Source: Vanity Fair
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