In the Land of Fashion Villages, spring is a design work

From this month of May, who will happen in the Land of Fashion Villages In Franciacorta, Mantua, Valdichiana and Palmanova will be able to live a real journey between art, nature and design. Thanks to the special project edited by Sara Ricciardione of the most original voices of Italian contemporary design, called to visually translate the season of rebirth as part of the campaign FLY ME INTE SPRING by Land of Fashion.

To welcome visitors, out of size flowers and real plants that make up their own botanical islands. In addition to being unique artistic expressions, Sara Ricciardi’s fittings are configured as real experiential scenography that transform every corner of the Villages into a narrative stage.

Every corner thus becomes a contemplative parenthesis, artistic incarnation of the values ​​of Slow Living who guide the identity of Land of Fashion. Sinuous benches that offer the possibility of sitting, breathing, enjoying the season slowly and far from urban frenzy.

“I deeply believe that the works should exit the museums and live public spaces, those crossed every day by different people, such as the destinations of Land of Fashion”, Sara Ricciardi says. “The artistic expression must be accessible, democratic, present in the places of everyday life: this is where it can generate authentic wonder, offering not only beauty but also awareness. In contexts of great turnout, such as Villages, creative projects have the extraordinary opportunity to get in touch with a large and transversal audience, becoming a vehicle for messages. I wanted to create botanical islands that were parking spaces, contemplation, game: an invitation to slow down, to reconnect with nature, but also with oneself. Each element, from materials to visual narrative, is designed to generate empathy and amazement, in a constant dialogue between form and meaning».

All the decorative elements were made with natural materials, in full compliance with the principles of circularity. Real plants, harmoniously integrated into artistic compositions, will be planted at the end of the exhibition, contributing to the rebirth of green in the host places and strengthening the sustainable approach of the entire project.

The installations will be present in the Land of Fashion Villages until the end of June, keeping the message of Harmony and connection with nature. With this new chapter of the campaign FLY ME INTE SPRINGLand of Fashion confirms his invitation to live with slowness and wonder, renewing the dialogue between contemporary places, people and sensitivity.