Indie Beauty: 4 Italian brands to know

There is constant ferment, in the universe of brands indie beautythe independent realities (hence the definition of indie) who grew up exponentially in a few years. A world phenomenon, alternative to historical giants of the beauty sector and who also found space in Italy, thanks above all to young entrepreneurs who have sensed the potential and professionals who have been able to exploit their skills to offer something that was missing.

The beauty brands founded by pharmacist: innovation, active innovation and competence

On Instagram they boast faithful and active community, but they are not influencers: five pharmacists who have founded successful brand beauty, with the competence that only specific training can provide. A certainty in times when many Skin Experts improvise on the web

Arrow

In most cases it is the territory The secret of these brands: the active protagonists of the formulas are often at zero kilometer or almost, a winning element also on the communication front. Thus, the product becomes a story, concentrate of stories, roots and future. Here are all the latest news in terms of Indie beauty made in Italy to keep an eye on.

Indie beauty: saffron is Milace’s secret

It is lo saffron The secret of Milace, Skincare brand founded by the brothers Andrea and Simone Milani, owners of a biological company in Alta Brianza. From the saffron flowers, picked by hand and subsequently dried, the assets are extracted at the base of the insurmountable Milace line, an anti -Age treatment that makes the most of the antioxidant and revitalizing characteristics of saffron.

The Milace products are based on Courtesy Press Office saffron extracts.

The Milace products are based on saffron extracts, @Courtesy Press Office.

Full of Vitamins A, B1, B2 and C, as well as mineral saltsthe saffron extract improves the elasticity of the skin and makes it brighter. A real concentrate of beauty, which is found in the cream, serum and in the eye area signed by Milace.

Exosomes and olive oil: Angelic’s revolution

Born in Puglia, the startup Angelic Beauty Take advantage of the benefits of extra virgin olive oil in its skincare and bodycare products. At the base, the desire to combine the benefits of a product has always been known and the most recent discoveries in terms of beauty. The oil is that of the Angelico agricultural company, founded by Gianmarco Semeraro, while behind the formulation of the products there is the scientific advice of Dr. Fabio Caviggioli.

Angelic uses the properties of olive oil and those of the exosomes © Courtesy Press Office.

Angelic uses the properties of olive oil and those of the exosomes © Courtesy Press Office.

In combination with green gold, the exosomes Vegetals, micro particles increasingly used in the beauty field (for example in aesthetic medicine) because they contain several active ingredients for cell renewal, from peptides to growth factors. Thus, the skin has an extra gear at all ages.

Indie Beauty: Atilia and the power of goat’s milk

Hydrate, soothes and regenerate: the milk It does not need great presentations. Legend has, for example, that Poppea first and Paolina Bonaparte then used the donkey to have more beautiful skin. The eras change but not certain needs, which today also combine technology with the most loved ingredients. Atilia, For example, a recently launched beauty brand on the market, uses only the Tamper Capra milk from the Alps, coming from a small farm in Binago, in the province of Como, Casale Roccolo.

Atilia © Courtesy Press Office products.

Atilia -signed products, © Courtesy Press Office.

The production of cheeses recently joined that of beauty products, which today has a body cream, a hand cream and a shower bath. To the milk, active star of the line, other natural and botanical ingredients are added, from shea butter to mallow, for a sensory beauty experience.

The new beauty brands to keep an eye on

Small skincare brands with a green heart that share a strong link with nature and its active ingredients. We have selected 10

Arrow

Articles Image

Chidea, the dream come true of clear style and Denise Conti

Clear style And Denise Conti they launched Chidea In October 2024, united by the common passion for the world of beauty. Model and journalist the first, expert in dermopigmentation and skin care the second, as well as the creator of Pleasure Academy, training school dedicated to permanent makeup, the founders have combined forces to create a skincare brand that aims to satisfy different types of skin, from normal to mature ones.

Instagram Content

This content can also be viewed on the sitite it Origintes from.

The magic formulas do not exist, but finding a skincare routine that adapts to your needs is now simpler.


Source: Vanity Fair

You may also like