Inflation arrived in the most traditional gift sought by consumers on Mother’s Day: flowers. With the 12-month accumulated IPCA registering 11.3%, bouquets and arrangements will be more expensive this year. In the week of the commemorative date, the flowers may register increases of up to 100%, according to representatives of the sector.
In addition to economic factors, the repressed demand of the years of the Covid-19 pandemic, added to the drop in flower production due to the delay in the market resumption and the planting time, caused the supply to be lower. Then the price goes up.
THE CNN raised that a bouquet of red roses, one of the most sought after models for the date, can be purchased for an average of R$200.
However, the numbers vary by region and type of flower. According to the director of the Brazilian Institute of Floriculture (Ibraflor), Renato Opitz, the most sought after types of flowers may have registered an increase of up to 300%, but there are options in the market as a whole.
“These are roses, lilies, bromeliads, some other types of lion’s mouth cut flowers, tango, are some of the best known flowers. It also varies a lot in color, doesn’t it? Because it is often the color red is the most sought after. The alternative, suddenly, is to change the color, the size and search for price”, highlights Opitz.
The largest amentos recorded were in roses (200%), callas (100%), lilies (150%), astrometries (300%) and Red roses (300%).
In addition to inflation, the main factors mentioned by flower producers are: exchange rates, packaging and transport. On this Mother’s Day, the most important date for the sector along with Valentine’s Day, production costs have doubled.
“Many of the production items are imported. For example, seedlings are mostly imported and represent a high percentage of the total cost of the product. Apart from that, the question of packaging that is based on petroleum. So, they also cost a lot. In terms of the distribution of flowers and plants in Brazil as a whole, there is the question of the price of diesel oil. Transport is done by trucks or by air, so the freight has increased a lot”, explained the director of Ibraflor.
The flower sector generates more than R$ 10 billion per year and Brazil is among the 15 largest producers in the world. About 15% are cut flowers, that is, they are sold without the roots because they are in bouquets or arrangements in vases.
Source: CNN Brasil
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