Years ago, it was 2016, Instagram abandoning the organization of the bulletin board according to the chronology to leave the organization of the contents to an algorithm that proposes them to users since then in different ways, that is based on general relevance. The experience that came out of it, and continues to come out of it, is significantly different from that of those who – years ago – connected with the idea of ​​recovering what they had lost. An approach not dissimilar, on the other hand, from that applied by all social networks: we see what the algorithms think interests us, not (only) the latest news.
Now it seems that we can go back. In the course of his testimony before a Senate subcommittee on the platform’s consequences on adolescent psychology Adam Mosseri, application manager and longtime right-hand man of Mark Zuckerberg, explained that over the next year the chronological ordering of the posts will be returned. Or better: the users will decide whether to leave everything as it is or ask the app to reorganize the flow of content according to the time of publication, excluding other hierarchical parameters. The group has been working on it for months and plans to release the update in the first quarter of the year. In short, we’re almost there. In fact, further confirmation came from an intervention by the official Instagram account published on Twitter in which it is specified that users will not in any case be reprojected en masse in chronological order but that they will have several options to choose from for their experience on Instagram.
It is about a rather sensitive reverse also considering the historical positions of Mosseri, who just a few months ago remembered on his blog as in 2016, when the social network was still managed chronologically, people got lost along the way 70% of the posts published by those who followed, most of which posted by their closest contacts. From that and other considerations the current algorithm was born, continuously tweaked, which rewards the interests and not the moment when a certain post was published. In short, if on the one hand the magic formula used in the last five years risks creating dead ends trivially linked to the fact that it rewards content based on a series of interactions and parameters, including the ubiquitous likes collected from the photo or clip, on the other hand, the chronological organization risks precisely break down user engagement because it submits content to them that they may not be particularly interested in.
During the hearing in the Senate, Mosseri also said he was aware of the fact that further updates of laws and regulations are needed to better protect people online and of the need to introduce additional such tools, also aimed at parents, on Instagram. “In particular, we believe there should be an industry body that determines best practices “in order to verify the age of users, meet different age groups and provide parental controls, added the top manager of Menlo Park, adding that this body” should receive advice and guidance from civil society, by parents and regulators “.
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