Instagram has finally admitted that its own project to promote IGTV video content has been unsuccessful. The company renames the service to Instagram TV, and the long video format itself is losing its exclusivity. From now on, videos posted to the main Instagram feed will last up to 60 minutes, and users will no longer have to leave the main application to view them.
The IGTV app will remain, but it will be renamed to Instagram TV, and users will still be able to watch videos in it. IGTV was introduced in June 2018. In fact, it was supposed to become an analogue of YouTube, that is, a new platform for searching and watching long videos. However, this format did not take root, and two months later the TikTok application debuted in the USA, which later became mega-popular.
Since then, Instagram has focused its efforts on competing with TikTok, which has relied on the short video format. In August 2020, Instagram launched its counterpart called Reels and promoted it quite aggressively. Even in the main application, the service was central and its ads were all over the Facebook news feed. Be that as it may, Reels has a serious drawback compared to YouTube and TikTok – the lack of content monetization, although Zuckerberg’s company promised to split $ 1 billion among authors within a year and a half.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
