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Instagram releases the “Link” sticker for everyone: this is what it is and how it works

On August 30, the classic “swipe up” was definitively retired: Instagram has introduced a sticker to give its users the possibility to insert links to external web pages directly in the Stories: initially launched only for some selected profiles, the novelty is finally available for everyone!

“From now on, in fact, all Instagram profiles – regardless of the number of followers – will be able to insert external links in your Stories. We know how crucial it is for our community to be able to share what they care about most, and this new feature can be used by creators to make their voices heard in support of important issues such as equality and social justice. For companies it could be a way to share new offers with customers or, again, for artists it can represent a way to make your works known»Declares the Instagram team announcing the news and continues« When we first introduced the sharing of Links in Stories, the function was only available for some selected accounts. We noticed that this feature could, however, be useful for accounts of all sizes and types, and we therefore decided to expand theaccess to the Link sticker in the Stories at all».

However, the feature is expected to be updated in the future with the introduction of new solutions to customize the text and color of links. You want to find out how to insert a link in a Story? In the gallery you will know the 5 steps to take advantage of this novelty right away.

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