Intel is rethinking the way it manufactures and labels its processors. This was announced by the newly minted CEO of the American chip maker Patrick Paul Gelsinger during his speech at the Intel Accelerated web conference.
At the conference, the head of Intel revealed the company’s plans for the next five years. These include new chip releases, process naming changes, and annual innovations. And the ultimate goal of the company is to regain the title of leader in the global processor market by 2025.
In future Intel products, starting with the 12th Gen Alder Lake chips, the company will move away from naming nomenclatures of nanometers, despite the fact that this naming scheme has been used in the industry for many years. Instead, Intel decided to introduce a new naming scheme that the company envisions will provide a more accurate view of the industry’s workflow. In practice, this will mean that the third generation 10nm chips will be called Intel 7, instead of getting the name associated with the 10nm process technology.
At first glance, this looks like a clever marketing ploy, with the help of which Intel wants to make its 10nm chips look more competitive compared to the solutions of its competitor AMD, which already uses TSMC’s 7nm process technology with might and main. But in fact now the names of the nodes do not have a direct relationship with the size of the transistors. And from a technical point of view, Intel’s 10nm chips are actually on par with the 7nm chips from TSMC or Samsung.
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