In the last days of the old and the first days of the new year, the rankings populated the pages of the main fashion publications, including ours. Now budgets are replaced by forecasts, including the less than encouraging ones of The State of Fashion 2025 – the annual report of Business of Fashion which we told you about here – which outline a year of reckoning for many brands, while still seeing a space for companies capable of moving nimbly and adapting quickly to the changes of a market in turmoil. In this picture they emerge independent brands that not only manage to survive but continue to have a certain relevance: this is the case of the New York designer of Iranian origins Maryam Nassir Zadehwhose profile of The Cut it’s worth catching up on.
Among surprising returns (see Lacroix) and unexpected closures (that of Y/Project after 14 years of activity), we reflect on Artificial Intelligence, which is already used to outline consumer tastes – the company did so forecasting Heuritech drawing up a calendar of trends month by month – and to whom, in the near future, we could also delegate our purchases in terms of fashion. Will it ever happen?
To stay updated on royals, celebrities, shows and all the news from the world Vanity Fairsign up for our newsletters.
1. 2025 opens and closes with fur, according to artificial intelligence
Speaking of trends of 2025, the company of forecasting supported by artificial intelligence Heuritech has drawn up a calendar of month-by-month trends. To report it graphically is Nssmagazineand the presence of the immediately catches the eye fur at the opening and closing of the year. January and December would be the months of the fur coat, inspired by the Seventies and Nineties (They will be famous And Love doesn’t go on holiday). The trend responds to Gen Z’s growing interest in vintage fashion, but at the same time raises an ethical (and Hamlet-like) doubt that we reflected on here.
Read the full article at Nssmagazine.
2. Is the art of creative recycling at risk? A lawsuit won by Louis Vuitton makes us believe so
A lawsuit won by Louis Vuitton against Korean designer Lee Kyung-han could represent a turning point for the art ofupcycling which develops around the concept of creative reuse. Reporting it is The Independent which tells how the Seoul High Court for Intellectual Property condemned the designer to pay 15 million won (around ten thousand euros) to the French fashion house for having used parts of his bags to produce new creations. So theupcycling, which (also) draws on vintage designer fashion and has become a pillar of sustainable fashion, now finds itself having to deal with the limits imposed by the protection of intellectual property rights.
Read more on The Independent.
3. Will we rely on an AI agent to buy our bags in the near future?
Instagram content
This content can also be viewed on the site it originates from.
That’s what you’re wondering The Business of Fashion. The next big thing in AI could be AI AI agentscapable of carrying out complex tasks autonomously on behalf of users. Companies like Amazon and AI player Perplexity are already banking on AI to streamline the shopping experience, with the hope that it can help consumers discover and purchase items more efficiently. These agents are able to search multiple sites, locate products, and ultimately complete the purchase, making the shopping process much faster. However, while it is plausible that consumers could delegate the purchase of consumer products such as batteries to a bot, there are questions about whether the same technology could work as well for categories such as fashion and beauty. In these areas, in fact, factors such as emotion, perception of the brand and personal preferences play a fundamental role, making the purchasing process much more complex and subjective.
Read the full article at The Business of Fashion
4. The mystery of Maryam Nassir Zadeh, the New York designer’s brand that survives despite everything
Once the designer’s brand Maryam Nassir Zadeh defined the style of the girls of downtown. Now it’s a mystery how he survives. The Cut outlines an in-depth profile of the New York designer of Iranian origins and her brand, famous for her mule (much imitated) which, despite the economic difficulties, manages to maintain its aesthetics and be relevant, also thanks to some recent collaborations – in 2023 with J.Crew, in October 2024 with ba&sh.
Read the profile on The Cut.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
