The brain is fashionable. Miuccia Prada has always known, with its Prada Foundation, the Miu Miu Literary Club, His “intellectual” collections, and now the ten unpublished texts composed by the writer Ottessa Moshfegh for the spring -summer 2025 campaign. And in 2026 it is expected that culture, intelligence and awareness will acquire an increasingly central role in the collections – of all, not Only of Prada.
In the meantime, the changes of creative direction do not mention to stop at the top of the most important fashion maison. But Is really all the fault of the creative director when things are not good? Vogue Business Try to find an answer.
On the sustainability front we are talking about plasticerroneously deemed the only alternative to the skin of animal origin. Thanks to the research and invention of new natural materials cruelty-freevegan fashion plastic-free It is a world to be discovered, and support.
1. Vegan fashion is not all plastic, as many think
Not all vegan fashion is sustainable, it is true. However, there is the incorrect idea that vegan fashion depends only on plastic -based materials such as polyester. Yet the scenario is changing thanks to the emergence of alternatives plastic-free innovative. In 2021, research for vegan leather increased by 178%, reflecting the growing demand for options cruelty-free. Although some vegan collections still use plastic, many sustainable brands now favor materials that are both cruelty-free that ecologicallike Tencel Lyocell, hemp and organic cotton. This evolution shows how fashion, ethics and sustainability are increasingly linked to each other. Good on you – platform that evaluates the sustainability and ethics of the brands – deepens the theme and brings together a guide in which it lists (and tells) the main vegan and sustainable materials, together with the brands that use them.
Read the complete guide on Good on you
2. How much do the fate of a maison really depend on the creative director?
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The sudden departure of Saturday de Sarno da Gucci is the last of a long series of appointments and bodies as a creative director of which we keep track here. Gucci’s financial difficulties during his creative mandate (just two years) seem to have provided the definitive proof that his collections were not like that in the end commercial as they had been defined – or at least not enough commercial. But How much can the arrival of a new creative director really be decisive for the fate of a maison? We are wondering everyone in these and days, and Vogue Business Try to answer.
Read the article on Vogue Business
3. The brain is fashionable. Spring-summer 2026 promises to be a particularly “intelligent” season
How fashion is trying to transform into cultural product we talked here. Now a research presented by theGerman fashion institute (DMI) for the spring-summer 2026 season reported by Fashion United. In an era characterized by fake news And negativity, explains the newspaper, there would be an increasingly urgent need for social, digital and aesthetic “detoxification”. Culture thus proves to be the best antidote to superficialityand weapons books to combat the ephemeral nature of an increasingly oppressive digital world. After years of visual stimulation e social mediaalso fashion – mirror of society – would be experiencing a rebirth of values, intelligence and awareness, with collections that pay attention to the contents and substance. We hope it really is.
Read the complete article on Fashion United
4. Style not com signs a capsule collection for Zara
Famous for his texts on the Klein blue background posted on Instagram, the founder of Style Not Com Beka Gvishiani Thus explains his collaboration with Zara in the press release released by the brand: «If you know me you know that I always speak in fashionday and night, inside and outside, with friends or family. So when we started discussing the creation of the capsule collection stYle not com x zarathe first thing I said was: let’s talk about fashion. And here we are, talking about fashion, on white t-shirts, gray sweatshirts and a blue hat (but not “that” hat). And to make our conversations on fashion even more fun, we also have Blu Zara Home candles, lighters, notebooks, mirrors and also a box for pills (for your daily fashion dose). The capsule collection sTyle Not Com X Zara It is coming to the Zara stores, in the four fashion capitals (New York, London, Milan, Paris) starting from February 8, and all over the world from March 3 on Zara.com. So, let’s talk about fashion, but in Zara ».
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
