International Beer Day: Sector is responsible for 2.2% of GDP

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International Beer Day – celebrated on the first Friday of August – will have a special taste this year, according to the drink’s producers.

The reason is that Brazil can beat the historic production record and close 2022 above 15 billion liters , surpassing last year’s 14.6 billion mark. The data were released by the Brazilian Beer Industry Association (CervBrasil).

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The Association reported that, in 2021, the average value of the liter passed on to the consumer was R$ 12.00, totaling R$ 175 billion of added value to the economy, corresponding to 2.2% of GDP.

In the first half alone, 7.1 billion liters were produced, which already points to a growth of 3.1% compared to the previous year. The projection for this year takes into account the high consumption in a World Cup year.

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The director general of CervBrasil, Paulo Petroni, explains that despite the optimism with the full resumption of activities, the sector has not yet reached the pre-pandemic level. In the first months of restrictions imposed by Covid, there was a relevant loss due to the closing of bars and restaurants.

“The impact did not happen on volume, but on profitability. There was a very strong migration of what is sold in establishments to the supermarket.” says the president of the association.

From field to cup

There are about 2.2 million people who work and make a living from the beer business along the entire production chain. In general numbers, there are 1,400 breweries that, through a fleet of 40,000 vehicles, distribute the beverage to more than 1 million points of sale throughout Brazil.

Source: CNN Brasil

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