International Day for the Elimination of Violence against Women: beauty initiatives

On the occasion of International Day for the Elimination of Violence against Women of November 25th there are numerous initiatives in the world of beauty. Beauty brands, particularly sensitive to the theme, propose every year moments of reflection, targeted campaigns, limited editions and collaborations with Associations and Centers that work alongside abused and mistreated women. All the events not to be missed (and how to contribute).

Avon’s commitment to Love Strong

It is often not easy to recognize the signs of abuse, especially when they come from your partner, which is why it is important to learn how distinguish between love and possessionattention and control. This is the point he focuses on LoveStrongawareness campaign promoted by Avon, which will culminate on November 25th with the invitation to share a photo or video on social media about what love is and what it isn’t. Avon also supports various companies with the sale of some products, from an alarm key ring to ask for help to a bracelet, all available on brand website.

Love Strong is Avon’s campaign against violence against women.

The Rebel Generation of Compagnia della Bellezza

A “women-friendly” environment, the hairdressing salon, a moment of reflection on the topic of violence and the role of women today: Beauty Company opens the doors of his Joyhub of Catania to experts and friends, to talk about women’s challenges, breaking down stereotypes and awareness, the first step to recognize forms of control, often confused with love. Many accepted the host’s invitation Except Filetti, who organized the initiative in collaboration with Thamaia AssociationAnti-violence center of Catania. They will intervene Carmen Consoli and Clara Soccini, while the journalist Rosario Faraci will moderate the meeting. The meeting can also be followed in streaming, on CDB’s social channels, from 5.30pm to 7pm.

The CdB initiative will be live streaming on November 25th, on the brand’s social channels.

International Day for the Elimination of Violence against Women: Don’t Call Me

Is called Don’t Call Me the initiative of Saugella to promote awareness against catcalling. Whistles, praise and invasive questions are forms of violence that are often minimized, both by those who suffer them and by those who practice them, which is why it is necessary to educate men and women for a cultural change. To raise awareness against this phenomenon, the brand has created a limited edition consisting of intimate cleanser and a bottle of the same product featuring phrases widely used by catcallers. You can support the initiative even without purchasing, with a free donation to DiRe, Women Networking Against Violence, Association that manages listening centers and shelters for abused women. The funds raised will finance an information chat on gender violence.

Saugella created a limited edition for November 25th.

The White Petal of Catrice

When forces join forces, results are never long in coming: in Milan, Catrice Cosmetics, dm Italy and theFARE X BENE Association they founded The White Petala help desk for abused women: since last March, 26 have already asked for help. At Petalo Bianco you receive free psychological assistance and in total anonymity, even online, just access the site www.ilpetalobianco.itwhere it is also possible to book an interview at the dm store in Via Pisani 10.

The White Petal, inaugurated last March 8, has already helped 26 women.

On the occasion of November 25th, coinciding with the International Day for the Elimination of Violence against Women, Catrice is alongside women also within the Festival At Home by Alda Merini with an event in the name of empowerment, inclusion and make-up as an instrument of freedom, rebirth, hope. The testimonies collected by the free reception and psychological counseling desk will be presented at the Alda Merini Space (via Magolfa 30) The White Petal and it will be given to all women Shine Bomb 090 lipstick by Catrice and a lip pencil under the claim “I am not a tamable woman”, created to remember how a poetic and feminine sign can help overcome the suffering suffered, and transform it – as Alda Merini wrote – into smiles and new hopes.

A smile for women

A lipstick is not enough to stop the violence, but this beauty must have has always been a symbol of many battles: she also chooses it KIKO, That from November 25th to December 2nd he claims Ai.Bi. Friends of Children Association. For each lipstick sold, 1 euro will be donated to support the Ben-Essere Donna psychological listening desk, in Affori, a northern suburb of Milan. Launched last July, following the example of the one opened in 2023 in Buccinasco, with the support of Kiko it will expand its activities, reaching the greatest number of women.

Kiko donates 1 euro for each lipstick sold: all the brand’s lipsticks participate.

Cosimo Buccolieri

International Day for the Elimination of Violence against Women: JLD and DiRe

Jean Louis David supports victims of violence and stalking with the campaign JLDCaresWith the purchase of a product from the Keramolecular Bonder line you donate 1 euro toAssociation D.the.Re, Women Networking Against Violence.

The JLD products participating in the initiative.

L’Erbolario and Amnesty International on the topic of consensus

The commitment does not stop on November 25th The Erbolario: until November 25th the brand supports the Amnesty International campaign #IoLoChiedo, launched in 2019 and aimed at raising awareness and informing on the issue of consent in sexual relationships, promoting the fundamental concept that sex without consent is rape. The support of L’Erbolario will allow the distribution of Amnesty International Italia’s guide and educational material, created and designed to support teachers in dealing with crucial topics such as consent and respect in emotional relationships in the classroom. The Erbolario will also contribute to bringing the exhibition “How you were dressed” to schools, created to deconstruct the stereotype that dressing in a certain way can cause violence. The initiatives and testimonies collected in schools will be transmitted next year to the Italian Government as part of a collective appeal calling for concrete steps towards the inclusion of consent as a central value in relationships and laws.

The Amnesty International campaign and L’Erbolario.

Rilastil and Libellule Foundation Together

Is called Shop for Good the Christmas market organized by Dragonfly Together Foundation and which will be held from 30 November to 23 December at the solidarity space in Via Filippino Lippi 19, corner of Viale Gran Sasso (MM Piola/Loreto), in Milan.** **Among the brands present, also Rilastil, who thus contributes to the prevention programs of the Foundation, committed to helping women in difficulty. Choosing a quality product for your skin will also mean helping a less fortunate woman.

The Shop for Good poster.

Astra Make-Up and the anti-violence primer

Astra Make-Up participate in the initiatives on November 25th by raising awareness with a virtual product, a primer with themed active ingredients: awareness, courage and independence and SPF 100 anti-violence protection. Furthermore, Astra will support theFree Association…Mente Donna, active in Umbria with various anti-violence centers. The initiative is not linked to the sale of products and reaffirms the link of the Umbrian brand with the territory that saw it born.