Pending the formalization of the sponsorship 2022, Intimissimi Uomo has decided to invite the public to a special event dedicated to sport. The appointment is for Friday 8 April, from 11 to 17 at the Intimissimi Uomo store in Milan, Pattari 2 gallery, for the event #GIROBIKECHALLENGE.
During the day, inside the store, customers will have the opportunity to participate in one virtual pedaling on the stages of the Giro, together with the cyclist of Trek Segafredo and the Italian national team Letizia Paternoster and Paolo Mei, official speaker of the Giro d’Italia.
An immersive experience of the Corsa Rosa, in an atmosphere animated by music and video projections, with gifts dedicated to customers and participants. The new Maglia Bianca 2022 will then be presented to the press in the same store, in an event hosted by Barbara Pedrotti. From 5 pm, eyes on the official channels of the Giro and Intimissimi Uomo, where you will be able to see the first preview images of the jersey.
Source: Vanity Fair
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