Invest your money like the stars of Sex and the City would

It was a catchphrase: he taught us things about love, friendship, sex. Sex and The City it was a school, including economics.

AND Ben Laidler, EToro’s Global Markets Strategist, made an analysis of the four protagonists: what investments would they make? How would they deal with their money?

“Because a greater involvement of women in finance would be important, it would also mean bringing a feminine touch to the markets,” she explains Emanuela Manor, regional manager of eToro for Italy, “There is certainly an increase in women who are approaching the world of investments. Studies by large wealth managers show that two-thirds of women now invest outside their retirement accounts, while a McKinsey analysis estimates that around $ 30 trillion in assets are set to pass to women by the end of the decade. This is an important trend to watch that makes educating women about investments all the more essential to bridge the gap that often makes them feel scared. Finance can be accessible if taught and learned in a simple way, as evidenced by the little “game” we played with Sex and The City. In fact, one of the suggestions we give during our “Invest with her” webinars is very linear: invest in what you use and buy and that you will never tire of buying ».

Miranda

The sometimes cynical self-deprecating Miranda stands with both feet in life. The Lawyer is a difficult career woman whose Portfolio mainly of more traditional, solid companies such as Microsoft (MSFT) Mastercard (MA) and Walt Disney (DIS) consists. But ESG topics around renewable energy, solar energy and electromobility would also be on its radar. Companies like First Solar (FSRL), Vestas Wind Systems (VWS.co) or Tesla (TSLA) would fit so well in Miranda’s portfolio. Businesses run by women being established and managed such as Estee Lauder (EL) or on Eventbrite (EB), are admitted into their auv portfolio. not missing. After all, she herself is a real woman of power.