During the lockdown, there was a noticeable increase in interest in intimacy products around the world, so much so that “Sex toys” is among the most performed searches of 2020 on Google (if you thought there was only the yeast boom, well, that’s an all-Italian prerogative). Many are meant for self-eroticism, others can be used in pairs with your partner or in a group. Of course, everything is more difficult at a distance, but just have a little imagination, If you know what I mean. Don’t be surprised, then, if sex is a business that appeals to many people.
Take Cara delevingne, for example. Back single after breaking up with Ashley Benson, she threw herself headlong into work and, a few weeks ago, became co-owner of a famous erotic games company specializing in high tech, so much so that she decided to launch her own line.
The model will fill the role of creative consultant e he’s already asked his fans for advice, such as what names to give these pleasure objects. Obviously, this project made her super enthusiastic: «It’s not just about sex toys, but about health, personal well-being, about embarking on a journey to discover yourself and the other». And no, there is nothing to be ashamed of. Rather. It was precisely “the idea of doing good to everyone, even those who are more self-confident” that prompted her to accept this challenge. But be careful, because she is not the only celeb to have had this brilliant idea, especially in this period. Do you want to know who we are talking about?
Dakota Johnson, the actress of 50 shades of Grey, has become co-director of a project of the famous sex toy brand Maude, focused on sexual well-being. The goal is to enhance self love, a form of personal care and attention to be included in one’s daily routine, breaking down any taboo on masturbation. In a recent interview with Vogue, he explained the choice to join this initiative: «Consensual relationships and intimacy mean taking care of oneself for every body. Everyone should have the right to access products related to the sphere of sexuality, regardless of gender, age and sexual orientation. Sex is important and special and should always be considered as such. “
Also Lily Allen is of the same opinion. In October, it announced a partnership with Womanizer, a sex toy brand for which he designed his first vibrator, Liberty: «It changed my life and I want to share my experience with you». With this post on Instagram, the pop star invited her followers to participate in the #IMastrubate initiative to say that yes, we all do it. “Women should never be ashamed of their sexuality, we all deserve some pleasure and I hope that this object designed for you will help you find it ».
But the undisputed queen of erotic games remains Gwyneth Paltrow. With its famous Goop, the line entirely dedicated to the female universe, last January it launched a set of vagina scented candles. A guest of Jimmy Kimmel Live, a while later stated that her son, one day, said to her: “You know, Mom, at first I was very embarrassed about your site, about the fact that you sell vibrators. But today I think you are a feminist. A tough one, in short ».
After the “vagina” scented candle Gwyneth Paltrow throws the “orgasm” scented candle pic.twitter.com/OMWfOQGBVV
— {[(MANUEL)]} Ⓜ️ (@Manuel_Real_Off) June 17, 2020
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