By George Lampiris
The creation of a new factory in the area of Souroti, where the already existing production unit is located, is being carried out from the beginning of the new year by the homonymous production company of the well-known carbonated natural mineral water, according to information from Capital.gr. This investment has a total amount of up to 25 million euros and is expected to be completed by the end of next year, at the beginning of 2023 at the latest. In addition to boosting the production of carbonated water “Souroti” and strengthening the company’s portfolio with new products. create products with carbonated mineral water as the main ingredient, enriched with natural aroma of mint and mint, with lemon and lime, with mastic, with natural aroma of cucumber and with natural aroma of rose.It is a category of products that has developed as an alternative to soft drinks and which do not contain sugar.
This is the main direction and philosophy of the company through the investment that it will implement by constructing the new factory, the implementation of which has the consent of all shareholders of the company and specifically of Ivan Savvidis, Coca-Cola, the Municipality of Thermi and of the Region of Central Macedonia.
The company’s emphasis through the new investment is essentially given to products that can follow the market trend and the demand for natural and healthy products, a purpose that comes to fulfill with this move.
Over 2019 sales of 2021 – Turns to a positive EBITDA
It should be noted that after the change of equilibrium in the company and the entry of Ivan Savvidis and Coca-Cola in 2017, for the first time according to the same information the company will present a positive EBITDA, strengthened by about 1 million euros compared to 2020 In terms of sales, Souroti records an increase in turnover for this year that will amount to double digits compared to 2019 – which is considered a comparable year as it was not affected by the pandemic -, reaching about 13 million euros. We remind you that the turnover in 2020, a year in which the company of northern Greece was significantly affected like many companies, Souroti moved down to 10.09 million euros, from 12.1 million euros in 2019. Approximately 60% of its sales come from HoReCa points (hotels, restaurants, catering) and the remaining 40% come from supermarkets and retail outlets. In fact, the HoReCa market is moving more strongly upwards for the company compared to the retail network.
The players in the carbonated category
In terms of balances between companies operating in carbonated water, there is a reversal in the first place of the category in terms of shares based on data which was recently presented by Capital.gr and relate to the purchase of supermarkets on a nationwide basis. In particular, in 2020 the first place in the sales of carbonaceous by volume had Souroti with a share of 21.4% compared to its competition. However, in October 2021, this condition was overturned as Souroti dropped to 18.4% and was in first place in Zagori with 20.5% from 16.7% in 2020. The third player in carbon is in October 2021 private label with 16.3% and a slight decrease of one unit from 17.3% in 2020. Next are Mitsikeli of the Mainland Bottling Industry (Vikos) with 10.1%, Xino Nero Florina with 9.3%, Zaros with 6.3%, Perrier with 5.2%, San Pellegrino with 2.5%, Mastiqua with 2.4% and Acua Carpatica with 1.6%.
.
Source From: Capital
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
