A study by Consumer Intelligence Research Partners (CIRP) found that the most popular Apple smartphones in the US last quarter were the iPhone 12 lineup, accounting for 61% of all Apple-branded smartphone sales.
As you know, the line includes four models. The leader in sales among them is the base model iPhone 12. The iPhone 12 Pro Max is in second place, the iPhone 12 Pro is in third, and the iPhone 12 mini is in fourth.
However, the best-selling was the device of the previous generation – iPhone 11. This model accounted for 24% of sales. The distribution is clearly shown in the diagram. Let’s just add that the average price of an iPhone in the US market at the end of March was $ 847, while at the end of December last year it was $ 873.