He opened with a quote from the unforgettable Steve Jobs dedicated to the nature and objectives of the design the traditional Apple’s September appointment. The one in which the TIM Cooks CEO and the other top managers have revealed the New iPhone familythe iPhone 17
The new iPhone 17
iPhone 17: 6.3 -inch display and chip at 19
Let’s start with the basic model. Five colors (black, lavender, blue fog, sage and white), two cuts of 256 and 512 GB of memory and components recycled at 30% with a Super Retina XDR Promotion display With 120 Hz refresher rate, such as the PRO range, 6.3 inches, and a 3000 Nits brightness. The seven -layer screen is protected from Ceramic Shield 2three times more resistant than the previous generation, while the heart is the soc A19 with 3 -nanometer production process 6 main cores and 5 graphic cores, more powerful than 20% than the A18 and with chips dedicated to each individual functionality. The battery guarantees 50% charging in 20 minutes and an autonomy for the whole day.
As for photographic sectoriPhone 17 mounts Two camerasthe main 48MP fusion e thanks to 2x telephoto lens of integrated optical quality It’s like having Two cameras in one, elnew Fusion Ultra Wide camera from 48MP which offers up to four times the resolution compared to the previous generation. The front sensor, defined Stage Centeron the other hand, it is from 18 MP and adds different characteristics such as stabilization for moving activities. The pre -orders begin on Friday 12 September, with availability from Friday 19 September. Prices: it starts from 979 euros for 256 GB cut e 1,229 euros For the 512 GB one: all in all over 100 in less than the 1,359 euros with which I debuted last year iPhone 16 in that capacity. But still more expensive than the 2023 model. A model of iPhone 17 only esim will be available in some countries such as Canada, Japan, Mexico, the United States, opening the way to a sim-less transition which, as we will see, also characterizes the following models.

The new iPhone Air
iPhone Air: thickness of just 5.6 millimeters but maximum resistance
Expected but not less surprising, in line with a recent tendency to the fulfillment of the top of the range smartphones but unique as unique are all the products of the bitten apple, theAir – without 17, Apple did not put the number in the name – it is often just 5.6 millimeters. The 6.5 -inch XDR Promotion Super Retina screen is protected by the Ceramic Shield 2 and the phone is four times more resistant to falls despite the reduced thickness, thanks to his Titanium body of grade 5 recycled 80% recycled. A remarkable engineering challenge, that of guaranteeing important performance in such a thin “body”. The chip is an A19 Pro, which houses the second generation of Dynamic Caching technology for the graphic part, and the smartphone is the photographic level A single 48 MP fusion camera With 26 mm focal length but which in fact offers the equivalent of four objectives in your pocket, with new personalized focal lengths (28mm and 35mm), a 2.0µm quad-pixel sensor with advanced optical stabilization and a 2x optical quality telephoto lens. Thanks to the new Photonic Engine The details and colors are more realistic. Video recording supports 4K at 60 fps in Dolby Vision.
In front there is the same iPhone 17 Camera Center. The battery has found new place in the body and Apple guarantees a day of autonomy thanks to a series of smart saving mechanisms. And if that’s not enough, new thin Power Bans will arrive.
iPhone Air, available in four colors (sidereal black, cloud white, light gold and blue sky) and three memory cuts (256GB, 512GB, 1TB) will be usable all over the world only with an esimthat is, a virtual SIM that contains a digital telephone plan, a solution now available practically with all operators. Prices: part from 1,239 euros for the 256 GB version, 1,489 euros for the 512 GB and 1,739 euros for the 1 TB variant.

The new iPhone 17 Pro
iPhone 17 Pro and Pro Max: aluminum returns, triple 48 MP camera
The top of the range instead abandon the titanium and return to being of aerospace degree aluminuminevitably better solution for heat dissipation also associated with the integrated Vapor Chamber. As always, they are the most muscle in terms of the photographic sector and technical specifications. If there is the heart in the heartA19 pro of the Air, to protect the Super Retina Scen Xdr XDR Promotion of 6.3 -inch for 17 Pro and 6.9 for 17 Pro Max There is obviously the Ceramic Shield 2. The design, as anticipated, changes drastically: now the sensors on the back are collected in a large higher dashboard – defined as “plateau» – And the Magsafe system has also been redesigned.
Speaking of cameras: the front is still the 18 MP room center already seen on 17 base and on air. On the back, however, the triple strong plate: main, ultra-grandans and a new telephoto lens, all three of 48 MPs, a remarkable leap. The telephoto lens shows off 4 × (100 mm) and 8 × (200 mm) with digital zoom up to 40 ×. As for videos, there is support for Dolby Vision HDR, 4K120 FPS, Prores Log, Aces, Prores Raw, Apple Log 2, Genlock. 17 Pro is available in facts actually remarkable in the colors Cosmic orange, silver and deep blue. The Pro range also arrives in a slot version for physical sim, a device in which the autonomy will be extended to 39 hours of video playback thanks to the space obtained. As for memory, It starts from 256 GB up to 2 TB of the Pro Max. The pre -orders will be active from Friday 12 and devices in stores from 19. In Italy i Prices move from 1,339 euros (or 55.79 euros per month) for iPhone 17 Pro and from 1,489 euros (or 62.04 euros per month) for iPhone 17 Pro Max.

The new Apple Watch Series 11
The new Apple Watch Series 11: 5G, hypertension and sleep quality
Very awaited dish was also that of New Apple Watchwho arrived at generation 11 and of which Cupertino does not rightly stop reporting the infinite stories of people saved in various ways from the numerous features dedicated to safety, from the emergency satellite location to the alerts on heart health and beyond. The Double more resistant than 10 to the scratches Thanks to the Ion-X glass, Watch 11 now acquires 5G connectivity and of course it lives a lot of the functionality of the new Watchos26. At the health level, the alerts are added for possible conditions of hypertensionthanks to the analysis of the data carried out by the machine learning of the heart data of the last 30 days – Apple, who also specifies that he is awaiting the approval of the US FDA, thinks he can warn millions of people by then pushing them to measure the pressure for a week daily – and it Sleep Score. A score that will try to return the sleep quality. The battery criticality is also improved, which guarantees up to 24 hours. It is available in measures of 42 or 46 mm, in aluminum In the new colors sidereal gray, glossy black, pink gold And silver and in lucid titanium in colors natural, gold And slate. The price starts from 459 euros.

The new Apple Watch Ultra 3
Here are the new Watch Se3 and Ultra 3
Apple also renews the so -called “entry level” version of the clock with Apple Watch Se3which brings many of the functionality of the older brothers, including the 11 series such as 5G and Sleep Score, and makes important jumps compared to the SE2. You start from 279 euros. Update for the Ultra, the “rugged” version of the device: in fact the ultra 3 arrives with an objectively enormous display that allows among other things, dials full of information, satellite connectivity for emergencies (for a fee, but free for two years from the purchase) and the possibility of sending messages and use where it is with the only cellular connection. New colors and straps as for other models, battery with autonomy up to 42 hours: you move from 909 euros. All devices are already pre-order and will be available from September 19th.

The new Apple AirPods Pro 3
AirPods 3 translate in real time. And mount the heart sensors
At the beginning, however, the space had gone to the expected AirPods Pro 3. Redesigned starting from the air flow in the devices passing through the factor of form made more universal, they bring users to users more refined active cancellation of noise (double efficiency compared to AirPods, quadruple compared to the first pros). Welcome the real -time translationenabled by Apple Intelligence: a double click is enough and the function is enabled with a really minimal latency, judging by the demo shown. The remarkable thing is that, If both interlocutors wear AirPods, you can discuss each one in your own language. Science fiction stuff. Live Translation is available in English, French, German, Portuguese and Spanish and will come by the end of the year in others Four languages: Italian, Japanese, Korean and Chinese (simplified). It is not enough: the new earphones also arrives heartbeat sensorvery useful in training sessions. Like a watch for ears, headphones can trace over 50 types of activities and are IP57 certified: all data end up in the Apple Fitness General panel. Autonomy rises to 8 hours with Ann and 10 in transparency mode. And to help even more people, the hearing protection functionality arrives for users Europeans and Britishafter the certification for these regions. Available from 19 September, starting from 249 euros.
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.