From January to September of this year, 3.3 million iPhone smartphones were delivered to Russia. This is 35% more than in the same period last year. According to Izvestia, citing data from the GS Group analytical center, if the trend continues, record sales can be expected by the end of the year. According to the company’s forecasts, in December shipments of Apple smartphones in Russia will exceed 4.5 million devices for the current year, and this will be a historical maximum for the entire time of the brand’s presence in the Russian market.
In 2020, 2019, 2018, 2017 and 2016, 3.96, 3.39, 4.2, 4.3 and 3.46 million iPhones were imported to Russia, respectively. The GS Group analytical center does not have exact data until 2016, but the head of the company is sure that the supply of Apple smartphones was less, since the market itself was smaller.
M.Video-Eldorado said that this year iPhone sales in the retailer’s network increased by more than 40% compared to last year in quantitative terms, and this became a record for them. The situation is similar in Citylink. Svyaznoy noted that sales of Apple smartphones increased by 10% in quantitative terms and by 40% in monetary terms.

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