In 2020, each iPhone user spent an average of $ 138 on paid apps and in-app purchases. This is evidenced by the results of a new study conducted by experts from the analyst firm Sensor Tower.
According to Sensor Tower, cited by MacRumors, iPhone app spending is up 38% in 2020 compared to 2019. This was facilitated by the coronavirus pandemic and the restrictions imposed in connection with it. Analysts say the strong increase in app purchases reflects general global trends that suggest users spent more time with their mobile devices in the past year.
It is noted that 2020 was a record year for spending in the App Store. Yes, in 2016, user spending on iOS applications grew by 42%, but then the growth rate slowed down noticeably. So, in the period from 2018 to 2019, expenses increased by 27% from 79 to 100 dollars, and now they amount to almost 140 dollars.
Most of the spending comes from mobile games. Their spending increased 43% year on year, from $ 53.8 in 2019 to $ 76.8 in 2020. Moreover, users most willingly spend on puzzle games like Candy Crush Saga and Gardenscapes. Spending on entertainment apps grew 26% year-over-year, from $ 8.1 to $ 10.2.
Whether the trend for such an increase in app spending will continue in 2021, analysts do not say. But, if the coronavirus pandemic drags on, then there is every chance of a further increase in this indicator.
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