Apple dominated the Japanese smartphone market in the fourth quarter of 2020, with iPhones accounting for over half of mobile phone sales, according to the latest data from research firm IDC.
In total, 11.432 million smartphones were sold in the quarter, of which 52.6% were iPhones. Over the past year, the Japanese smartphone market has grown by 10.6%. IPhone shipments rose 13.8% to 6 million smartphones. This is mainly due to the popularity of the iPhone 12 series.
In second place after Apple is local company Sharp with shipments of 1.144 million devices and a market share of 12.4%. The third place is taken by another local brand Kyocera with a market share of 7% and shipments of 801,000 devices.
Samsung came in at fourth place with 781,000 smartphones shipped, with a 6.8% share. The fifth place went to Sony with 732,000 phones and a 6.4% market share.
At the end of the year, Apple sold 15.6 million iPhone smartphones, and its market share was 45.6%. This is 8.3% more than a year earlier. Sharp, Fujitsu, Samsung and Kyocera took 13.3%, 8.3%, 8.1% and 7.5% of the market, respectively.
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