Iris Apfel x H&M is an extravagant, eccentric and ironic collection. Just like the trend setter who inspired and designed it. Originally from New York, she turned 100 last August and, to celebrate the milestone of a century, the Swedish brand has decided to dedicate its annual collaboration to her.
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A bold style icon, a multi-colored muse. The garments and accessories (great focus on her beloved jewels) perfectly recreate her kaleidoscopic dress code. She is far from the rule “less is more“, So dear to Coco Chanel, Iris is the champion of maximalism, as her motto says”more is more & less is a bore», Which has inspired many trends in the field of fashion (and not only) over the decades.
Three looks from the Iris Apfel x H&M collection.
Colorful and floral patterned suits, eccentric jackets enough, dresses with layered ruffles and special cuts make this collection an injection of joy, which we all really need. The most representative garments? The voluminous tulle jacket with rounded flounces, for example. One in a kind.
The detail of the tulle jacket.
The palette is multicolored, just like that of the clothes that Iris wears every day: ranging from canary yellow to emerald green, from radiant purple to turquoise and orange. And what about accessories? We all know her as a true bijoux fan and, in fact, there are many of them also in the capsule with H&M. Inspired by plants, animals and yes, vegetables too (like the golden pea necklace).
Iris Apfel x H&M capsule necklace.
But the creative surprises of this launch are many and here we bring you the images of the products that we will find on sale from March 31st on the hm.com website or in selected boutiques. To start choosing our iconic pieces.
Other stories of Vanity Fair that may interest you:
– Iris Apfel, 100 years as an icon
– Iris Apfel, 100 years of iconic looks in a collection with H&M
Source: Vanity Fair
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