If “normal” workers may be feeling threatened by a future in which robots perform their duties, major studios are not far behind.
There are already artificial intelligence projects that can create videos and scripts, taking away the magic of the cinema capital, already shaken by the success of streaming.
The conversation began with the writers' strike being remembered, and it was pointed out that one of the category's complaints was precisely the use of technology in creating scripts.
Kamala Avila-Salmon , head of inclusive content at Lionsgate Motion Picture Group, took the issue further. “AI will be as biased as the men who generate it. We want to reproduce things we already like and are familiar with. This is natural. And at the same time, we also tend to give the green light to projects similar to things that have already been done, to things that have already been successful. It’s the logic of reducing risk,” he said.
Therefore, she argues that AI should be used in cinema as an “extra hand”, not as a decision maker. “It will never replace the human experience and the variety of experiences that a team can offer.
Diversity is not just good to have in your corporate photo, it needs to be genuine to influence better decisions, and I don’t see how AI will replace that”, reinforced the executive.
See more about SXSW 2024
Source: CNN Brasil
Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.
