Isola dei Famosi 2022: what if the “recycled” edition was the best ever?

It’s time for someone to say it: the influencers who participate in reality shows do little because they seem too focused on themselves to be able to set up a working dynamic, a gear that does its duty without needing to be oiled properly. In reality shows, strong characters are needed who, in addition to telling a story, are committed to putting their own into it because their work, after all, is linked to the image that they manage to give back after participating in these programs. and it is precisely for this reason that the new edition ofIsland of the Famous, the seventh from Mediaset seems to have an edge over the others. Fewer faces coming from the web and more national-popular professionals raised and cultivated by television; fewer faces that need a Google search to figure out who they are and more skilled castaways who go toIsland knowing that this will be their (last?) chance to return to the limelight.

The difference between theIsland of the Famous of yesterday and today is that Generation Z participates in television programs to enrich the curriculum and make a new experience that, in most cases, will not take root because, after all, influencers, with very few exceptions, bring yes ‘engagement on social networks, but hardly even move a half point of share, while the old guard participates in reality shows to regain an often faded prestige and to play everything and for everything on a terrain that he knows well. Seeing Carmen Di Pietro, the one who separated Aida Yespica and Antonella Elia only because she was afraid of not being able to eat, but also Lory Del Santo who atIsland brought a Zen philosophy of his own is a wave of nostalgia that creates an imaginary bridge between theIsland ten years ago, the one that was followed by 8 million spectators, and that of today, crushed by ruthless competition also due to the thousand thousand platforms to which they subscribe without knowing it. To strengthen that bridge is also the presence of two opinion leaders, Nicola Savino and Vladimir Luxuriathat theIsland of the Famous they know it both as conductors and as competitors, able to provide perfect assists to an Ilary Blasi who is never as fit as this time, excellent hostess thanks to her innate ability to break the ceremonial and put inside herself.

Ilary, in fact, is one of the few professionals who manages to make any program present her own thanks to an attitude and an approach to work that could very well be summed up with that phrase we repeat to friends who complain on the phone about having a bad day. : “Don’t care and don’t think about it.” All ‘Islandas well as al Big Brother VipIlary gives the prima donnas who live trapped in the cult of their own image a very precious lesson, namely that having fun is more important than giving in to the appearance of goodness and perfection at all costs. A principle that goes very well with thisIsland channel 5 that seems to be laying the right foundations to start from scratch, far from those ugliness – one above all, Fabrizio Corona’s video message to Riccardo Fogli – which in recent years have not lived up to the history of the program. Sure, we’d have something to laugh about some hired names – like Clemente Russo, who 6 years ago used abominable words about Simona Ventura; or Marco Melandri, who has stood out in recent months for conspiratorial phrases against Covid vaccines – but, on the whole, we on thisIsland of the Famous 2022, made once again by Banijay Italia, we feel like betting, at least for the moment. Time will tell whether we will be repaid or not.

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