Living in art is not an easy job. Those who choose the profession of artist “have before them a mountain to climb barefoot”, quoting the director Werner Herzog. Precisely to meet emerging talents, who more than others struggle to make themselves known, it was born Italian Art Trust Onlusa project developed in collaboration with the law firm Loconte & Partners aimed at financing, supporting and promoting young artists under 35 during their academic and post-academic career.
In particular, the trust was created with the intention of developing – through tenders – initiatives of social utility in the sectors of the promotion of art and culture, in order to provide economic and laboratory support to young artists. Last year the first edition of the “Italian Art Trust Onlus” call was held, promoted to support the production of artistic projects by people under 35 active in the contemporary art sector. The final prize went to the artist Alice Ronchi for her project Saetta (Totem), a work that went into production and was exhibited in Milan. Also last year, the trust launched an exceptional call for proposals on the occasion of the Golden Scissors competition in which the young participants were asked to develop an artistic project proposal on an “Italian tailoring” theme.
The crowdfunding campaign
To finance the artists, the institution inaugurated a crowdfunding campaign with the involvement of some professionals active in the contemporary art sector who contributed to the initiative by creating a digital project in a limited edition. Each supporter, for a minimum payment of 25 euros, received as a reward the file of one of the artists involved.
Ray-Ban’s initiative
The trust was recently chosen by Rayban as a charity to which the entire proceeds of a digital auction dedicated to the sale of the first pair of Ray-Ban Nft glasses on the OpenSea marketplace were donated. A work inspired by the timeless silhouettes of the iconic Aviator created by the Berlin artist Oliver Lattabetter known as Extraweg, a German digital artist famous for the provocative style of his 3D Motion Designs.
The phenomenon of NFTs
We start talking about NFT (acronym for non-fungible token) for a couple of years, but it is in the last year that they have experienced a real boom and are candidates to revolutionize the contemporary art market. NFTs are cryptographic certificates of authenticity of a digital work of art that attest to its uniqueness, are stored in digital wallets just like cryptocurrencies, and in which that “non-fungible” refers to something unique and irreplaceable. In the third quarter of 2021, global NFT sales reached 9.4 billion euros, and then touched 11 billion dollars in the last three months of the year.
Source: Vanity Fair
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
