It’s always her: the Birkin confirms itself as the most sought-after luxury bag. But what are the others?

There are bags that are meant to stay forever. Able to become their own icons thanks to many factors, of course, but above all thanks to a design that manages to make them remain timeless and meet everyone’s tastes. But, of all of them, which is the most sought after?

He thought about answering the question a study published by Slingoconducted by examining search volume data from Google And Instagram from 2020 through early 2023, which compared 73 luxury handbags like the Fendi Baguettes or the Dior Saddle. But, of course, it’s interesting to see who takes the podium in this ranking. In first place, to soar, is the Hermes Birkin – famously named after the recently deceased beautiful Jane Birkin – with an average of 159.208 monthly searches.

According to reports, in 2023 research on Birkins they are soaring surpassing the almost 149,000 of 2020 and thus giving her the gold medal. Thanks also to his proverbial exclusivity: it is not that easy, even if you have the economic possibilities, to buy one. It is often sales associates who offer customers the opportunity to own a copy, often after building a purchase history with the brand.

Continuing in the ranking, the second place is instead occupied by Louis Vuitton Neverfull with 126,729 average monthly searches: a model that has become a staple among the French fashion house’s offerings.

While the lowest step of the podium, with just under 82,500 searches, we find the Marmont Gucci, which since its release has carved out a certain prestige and still continues to be the center of attention of many.

In short, they will also be objects for the few – given the cost not exactly within everyone’s reach – but research indicates that these real objects of desire still manage to get people talking and getting noticed. Even just to daydream.