30 years ago, the spotlights were on It is not Rai. The cult variety Mediaset conceived by the visionary Gianni Boncompagni. The entertainment container full, crammed with girls it aired for four seasons. Afternoons of wild dancing and singing live from the mecca of dreams, studio 1 of the Safa Palatino Center in Rome. The very young, about a hundred, almost all came from the editions of Sunday in directed by Boncompagni himself in previous years.
The first season of It is not Rai it was led by Enrica Bonaccorti, the second by Paolo Bonolis and the last two by the then 15-year-old Ambra Angiolini which became its undisputed icon. Born on Canale 5, the program established itself on Italia 1 where it was moved during the second edition by dedicating itself to costume phenomenon 90’s. Pumped up by sold out merchandise (records, journals, notebooks, sticker albums, t-shirts), it was the first daily broadcast by Mediaset to use live broadcasting. Ma that girls do It is not Rai, 30 years later? Amber-superstar is shooting the series The ignorant fairies by Ferzan Özpetek, the blonde Laura Freddi becomes an entrepreneur, Claudia Gerini will be in the cast of the highly anticipated Diabolik, Pamela the singer is mother tris and Alessia Merz has disappeared from the radar. Browse the gallery above.
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