On February 6, Bluesky, a decentralized alternative to social network X backed by Twitter co-founder and ex-CEO Jack Dorsey, went public after beta testing with more than 3 million users.
You can now sign up for Bluesky without an invite! 🎉https://t.co/rUyMjYVEkt pic.twitter.com/PaT4Z6hJnu
— bluesky (@bluesky) February 6, 2024
Alternative Approach
The interface and functionality of the social network really resemble early Twitter. The platform logo is a white butterfly on a blue background.
Jack Dorsey profile. Data: Bluesky.
However, according to the developers, Bluesky's algorithms and moderation mechanisms differ significantly from the approach of its competitors. The project is built on the decentralized AT Protocol, which is “virtually uncensored and does not collect personal data.”
According to a Bluesky press release, an experimental “Federation” feature will be available in February, allowing users to connect to private servers within the platform's ecosystem.
The Federation architecture includes three main parts:
- personal data servers (PDS);
- repeater;
- App View – content that is displayed to users.
Personal data servers send the received information to a relay, which then filters the content for a specific user. After this, suitable posts are displayed in the feed in the form of a so-called App View.
The mechanism of the Federation's work. Data: Bluesky.
User Experience
When registering on a social network, the user is immediately prompted to select several areas of interest in the form of tags. Based on the selection, the algorithm will also select suitable accounts to follow.
In addition, Bluesky has implemented a system of feed channels that relay content on a specific topic.
Feeds tab. Data: Bluesky.
The social network’s personalized moderation mechanism, in which algorithms and users themselves mark specific content, allows you to customize its display in the feed.
Filter system. Data: Bluesky.
For the first time Dorsey reported about the project of a decentralized platform for social networks in 2019. In February 2022, the Bluesky PBLLC organization was born.
In April, after Twitter management decided to sell the social network to billionaire Elon Musk, Bluesky recalled its independence.
Dorsey's project later raised $8 million in a seed round led by Neo.
Source: Cryptocurrency
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