There are one hundred and fifty million reasons to think that Jannik Sinner from this moment on becomes one of the highest paid Italian sportsmen ever. There Nike has identified in the tennis player of Sesto – a hamlet of San Candido, we are in Val Pusteria – the ideal testimonial for the next ten years. Ten years in sport is an eternity. They are not measurable, because they cover a large part of the career, armor it and wrap it with the cellophane of cash. There are no such long contracts, they are not foreseen.
Sinner is now twenty years old (he is 21 on August 16), he will have turned thirty when he has finished collecting the last installment of the 150 million that Nike will pay into his account. 15 million a year for ten years. In good times or bad, one might say. Trusting in a growth that industry experts take for granted, because we are talking about a very pure talent who has not yet fully manifested his enormous potential.
The certainty that Jannik will arrive soon / very soon to win a Grand Slam tournament and to take a permanent seat in the private room of the greats of this time, also derives from the extraordinary mental strength of a young / old man who cultivates the art of wisdom and knows how and when to save himself to get to the finish line that interests him.
In terms of turnover: we are not at the level of Roger Federer – who when he left Nike for the Chinese of Uniqlo – was rewarded with a contract of 30 million a year for ten years (total: 300 million); but Sinner travels on figures that his Italian colleagues dream of at his age: Matteo Berrettini in the first place, who even at the age of 25 collected about 8.5 dollars from participation in various tournaments.
But with Sinner we are talking about a guy who has forged ahead, even if – to say – he cannot boast the precocity of a Boris Becker (who won Wimbledon at 17) or the Spanish phenomenon, the 19 year old Carlos Alcaraz (sixth in the current ranking), who in one year (from July 2021 to May 2022) won the beauty of 5 ATP tournaments out of 5 finals played that seems to be launching to conquer the scepter by ousting the throne of the three stars (Federer, Nadal and Djokovic ).
Pure Sinner (12th in the current ranking, best place ninth place in November 2021) has won 5 ATP titles (out of six finals) and is the youngest Italian tennis player to have won a major circuit tournament in the Open era but in the tournaments of the Grand Slam has reached its quarterfinals to its maximum (2020 Roland Garros and 2022 Australian Open): that’s where it needs to grow and Roland Garros – which starts on Sunday – will be a good pedestal for a further qualitative leap.
The 150 million euros coming from the American brand will go to increase an already conspicuous treasure. Sinner has in fact already earned 5 million dollars from his profession and collects about 3 a year from the sponsors of which he is testimonial: Head – his technical sponsor – then Rolex, Lavazza, Technogym, Alfa Romeo, Parmigiano Reggiano, Fastweb, Gucci, Intesa San Paolo and Panini, which has just published Jannik Sinner’s Illustrated Tennis Handbook.
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Source: Vanity Fair