After having sent fans into raptures last spring with the shots of his first signature campaign Very intimate, Jennifer Lopez now he does an encore, continuing his collaboration with the Italian lingerie brand.
The artist, global ambassador of the brand, has ventured into creating a new collectionwhose name, This is me… now collection, is a tribute to his upcoming album that explores his profound journey of transformation, personal growth, self-reflection and awareness. An intimate journey, which J Lo has transposed into the new garments, emblem of femininity and inevitable seduction that passes through precious silks, embroidery and refined lace.
Everything talks about her. From the inclusion of the shaped charm in the collection hummingbirdpersonally desired by the artist for its profound meaning of luck, resilience and vibrant energy, down to the choice of colors, among these the jade green, his favorite. And then the indissoluble bond with the musicits very essence, which comes to life with the inclusion of the preview of the highly anticipated single in the campaign.
“Lingerie is so intimate – it’s an embrace that has the power to make you feel free and beautiful,” Lopez says. After all, the collection was designed and studied jointly with the creative team of the own brand to inspire every woman to express her femininity, her charm and her sensuality. Those that the artist embodies and transmits through the shots of the campaign directed by Riccardo Ruini, with the director’s vision Francesco Carrozzini and the photographer’s lens Norman Jean Roy. A condensation of elegance mixed with sensuality that passes through garments and models that combine the artist’s creativity and imprint with design and savoir faire Italian.
The carefully designed color palette offers three options: black, champagne and jade green. Timeless black exudes a classic charm, embodying the essence of elegance. The tone Champagne, delicate and expressive, evokes a sense of grace, perfect for those who love a sophisticated style. Finally, the vibrant and intense green dear to Jennifer Lopez represents a bold choice, ideal for those who want to stand out.
Source: Vanity Fair
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