The mother of Harry Potter it is a continuous breeding ground of ideas. And, after keeping his readers company in the pandemic with L’Ickabog (on Audible she has the narrative voice of Jasmine Trinca), now JK Rowling returns to the bookstore with a new children’s book. Is called The Christmas Pig, it will be released on 12 October and will be available in both eBook and print edition, published in Italy by Salani.
What do we know so far? The story will be translated into over twenty languages and represents a real love letter from a child to his stuffed animal.
He’s his favorite and he goes to great lengths to find this stuffed pig. When she loses it on Christmas Eve, her toys come to life. Among them is also the newcomer to the home of the little protagonist, Jack, the Christmas Pig, who was bought to make up for the loss of his old friend. Thus begins a magical and unprecedented adventure in search of that best friend who has always accompanied the child.
The reading, suitable for ages eight and up, will, as always, be able to involve several generations, potterheads (Harry Potter fans) and not. The cover, however, will remain a mystery for a few months, in the meantime the name of the artist who will illustrate the story has been made known, the artist Jim Field.
“A topos of children’s literature reinterpreted by the creative genius of JK Rowling – comments Mariagrazia Mazzitelli, Salani’s editorial director – One of the most beautiful Christmas stories ever written, full of the irresistible tenderness of childhood in the face of the great mystery of loss, theme always so present in the author’s work. His affectionate, inexhaustible imagination and compassion for loved people and objects that absorb human feelings is the celebration of the warmth of family, of caring and feeling understood and of the authentic sustainability of things ».
Once upon a time there was Joanne
This 55-year-old English, global publishing phenomenon, probably richer than the British royal family, has recently lost some consensus for the alleged transphobia deduced by the public from some comments via Twitter. Nothing, however, can shake the universe of values that continues to transmit to the world of childhood and beyond.
While the filming of the third chapter of Fantastic Beasts and Where to Find Them is finished (in cinemas from 14 July 2022) with the Oscar winner Reddie Redmayne as the magizoologist Newt Scamander, one of the forerunners of Harry Potter, the voice of a TV series inspired by the boy wizard.
Almost 25 years after the first chapter on the Surviving Child arrived in the bookstore, the writer of over 500 million copies continues to want to celebrate that single mother who was once, cold and penniless, who wrote in the bars of Edinburgh consuming only a cappuccino a day to save money.
The future of the saga
Her most faithful readers still organize pilgrimages not only to the places of the films but also to the places that hosted the writer before her fame, such as the Lello bookstore, in Porto, where the young woman taught when she lived at the time.
China has used films to reopen cinemas after the pandemic and Warner Home Video continues to offer limited edition boxes of rare prestige, with hours of special and unreleased content. In the meantime Salani has for a couple of months created a new edition with covers created by the architect Michele De Lucchi, while Pandora multiplies the themed jewels. And what about Lidl, which in a couple of hours was stormed around Christmas for the line of clothing and dolls dedicated to the young Potter.
Due to Covid-19, the inauguration of the first single-brand store dedicated to the wizard in the world, in New York, has been postponed but the online store is already sparking.
Among the most anticipated events of the summer there are also the reopening of theme amusement parks, from Wizarding World in Universal Studios to Warner Bros. Studio Tour London, which just outside the British capital continues to host the filming of films. But the magic has just begun …

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