John Galliano and Kim Jones: Is there something cooking in the careers of the two designers? They may be two designers at opposite ends of the spectrum, completely different from each other in their identity and style, but their latest move on their respective social profiles was practically the same. Smartphone in hand, their personal Instagram accounts have become a Tabula Rasa: every single post published so far has been deleted. Are they about to leave the fashion houses they manage?
With the Pierpaolo Piccioli era over, the Valentino maison is looking to the future. Or rather, to the present. And in the new here and now there is him: Alessandro Michele, the former creative director of Gucci, who with his resounding stylistic signature had contributed to making the Florentine brand one of the most desired in the world
Of the reset on Instagram, the fashion world has made it a now cyclical behavioral pattern. Like it or not, completely erasing the photo gallery of a fashion house’s social profile has become – however (in)useful? – the new practice. Not long ago it happened with Gucci’s profile, when the Kering group wanted to mark the passing of the baton from former creative director Alessandro Michele (who is now awaiting his debut at Valentino) to Sabato De Sarno. This is not a new strategy (nor is it innovative), because already way back in 2016 it was Saint Laurent’s social profile that completely erased its feed after Hedi Slimane’s exit.
The ante-litteram founder of social profiles with zero posts has always been Demna, the creative director of Balenciaga who probably observes the social people from above without affirming his presence except through the collections he brings to the catwalk. One observation, however, remains with respect to what happened: weren’t only the institutional profiles of the fashion houses proceeding in this way? Apparently, not. From John Galliano and Kim Jones, we learn that the tactic now also involves the designers’ personal social profiles. Just a desire to instill curiosity? A desire to generate hype?
John Galliano, sixty-three, is reportedly approaching his tenth anniversary at the helm of Maison Martin Margiela. Just last January, we saw him close the Haute Couture week in Paris. Little was suspected, therefore, of his possible departure from the fashion house belonging to the Italian group OTB of Renzo Rosso (in whose portfolio we also find Diesel, Marni and Viktor & Rolf). However, Whether he is actually leaving the creative reins of Maison Martin Margiela remains to be seen.: at the moment, his Instagram bio reassures us that he will continue to hold the position.
His name is closely linked to that of Marilyn Monroe but William Travilla is the man who whispered glamour to many sex symbols of the Hollywood Golden Age. King of pleats, he made Errol Flynn wear tights. Few people know that his signature is also behind the costumes of a famous 80s TV series
And then there is Kim Jonescreative director of Fendi’s women’s collections. With zero posts published following the reset and over a million followers waiting to understand the fate of the London designer, whose possible departure from the Italian fashion house has long been rumored. Developments are also awaited regarding his immediate future. And with no small curiosity.
Source: Vanity Fair
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