In dialogue with TikTok entered the Commission and the network of national consumer protection law enforcement (CPC) authorities to review its commercial practices and policies.
According to the APE-MPE, this follows a warning from the European Bureau of Consumer Associations (BEUC) that took place earlier this year regarding the violations of consumer rights by the TikTok.
Areas of particular interest include covert marketing, aggressive advertising techniques aimed at children, and certain terms in TikTok policies that could be considered misleading to consumers.
EU Justice Commissioner Didier Raiders noted that “the current pandemic has further accelerated digitization. “This has brought new opportunities, but it has also created new risks, especially for vulnerable consumers.”
He added that “in the European Union, targeting children and minors with covert advertising, such as video banners, is prohibited.”
TikTok has one month to respond and communicate with the Commission and CPC authorities, led by the Swedish Consumer Service and the Irish Consumer Competition and Protection Commission.
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