Jonathan Baileyfamous for his roles, among others, in Wicked, Bridgengeron And Jurassic World, invites the public to break the routine, and to start a summer Off script, made of authentic moments, unscheduled. He does it together with Martini®who chose the actor as the protagonist of the new campaign, in fact Off script, An exhortation to make spontaneous choices, choose paths out of the ordinary, and get rid of any type of program. Captured in the sunny southern Italy during a rare pause in his agenda dense with commitments – in a place of the heart where he returns every year – Jonathan Bailey leaves aside his characters written in the smallest details and cult roles of the big screen To embrace a summer of spontaneity, Italian style and Martini® Spritz.
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While walking through the sunny roads, the actor invites the world to try something different and discover the joy of getting out of the box. “Going ‘off script’ is the best way to leave room for fun and new experiences – says Bailey – the unscheduled moments always end up being the most unforgettable. This summer I invite everyone to do a breath, to throw yourself and change course to let go. Live a little differently … with a spritz martini in hand, of course».
In recent years, the spritz trend has known important growth (8% year on year), quickly becoming an indispensable classic of global summer cocktails. Fresh, and brilliant, the perfect Martini® white spritz It is prepared in three simple steps: 3 parts of Martini® Prosecco, 2 parts of Martini® white and 1 part of soda in a spritz glass full of ice. Just mix gently and garnish with a slice of lemon, a tuft of mint and some slices of strawberry.
Fans will be able to toast like Jonathan Bailey in their cities and live the Italian aperitif thanks to Martini terrace – A new itinerant experience which will bring the unique atmosphere of the brand in over 30 locations ‘off script’ between rooftops, bars and squares throughout Europe – including Barcelona, Berlin, Milan, Noto, Forte dei Marmi, Madrid and Antwerp.
All that remains is to follow Bailey’s advice and start toasting and living in the name of spontaneity.
Source: Vanity Fair
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