JordanLuca, the first (real) wedding on a catwalk is at Milan Fashion Week

Take notes wedding addict and remember this name: JordanLucaor the fashion brands which raised the wedding bar, making the boundaries between fashion and marriage are even more fluid. In Milan, during a men’s fashion week in limited terms (few fashion shows, some illustrious absences, such as Gucci and Fendi), on the day when “the Paparazzi» by Dolce&Gabbana, a real coup de théâtre arrives to awaken tired editors at the end of the daily fashion marathon.

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Jordan Bowen and Luca Marchetto they have transformed the presentation of the JordanLuca Autumn-Winter 2025/26 collection into their best day. The designers, who have been a couple for almost 15 years, celebrated their love first on the catwalk, presenting a revival of all their favorite and most loved items with a collection with a more than evocative title, The Wedding, and then in front of friends, relatives and the international press exchanging vows in the presence of an officiant friend who flew directly from London for the occasion.

Jordan Bowen and Luca Marchetto. Photo Courtesy Press Office

Jordan Bowen and Luca Marchetto. Photo Courtesy Press Office

Very stylish and excited, Jordan, voiceless perhaps precisely because of the sentimental whirlwind, in white jacket with revers and red detailsi, Luca in total black with a sparkling blazer, they swore love for eternity in the most fashionable way possible.

Jordan Bowen and Luca Marchetto. Photo Courtesy Press Office

Jordan Bowen and Luca Marchetto. Photo Courtesy Press Office

Milan is the new Las Vegas? Maybe. Maybe the couple just launched a wedding trend brand new in the days dedicated to men’s trends to come. It’s about the first wedding celebrated during a fashion week and the President of the National Chamber of Italian Fashion Carlo Capasa commented: «it was an exciting moment of celebration of love that saw Jordan and Luca choose Milan and the fashion week to celebrate their union together with the fashion community».

A show, therefore, that was pure celebration. The models smiled, the journalists were moved while, in the last one walk-out, the stylists’ parents accompanied them to the altar.

Photo Courtesy Press Office

Photo Courtesy Press Office

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“Love, just like fashion, is about finding the perfect combination, even if it is wonderfully unconventional,” their celebrant announced. “And today we celebrate a union that is wonderfully unconventional and inspiring. This is undoubtedly ithe most unusual wedding that I have ever had the privilege of presiding, I don’t think I can top it.”

Jordan Bowen and Luca Marchetto. Photo Courtesy Press Office

Jordan Bowen and Luca Marchetto. Photo Courtesy Press Office

The collection brought all the JordanLuca classics back to the catwalk: the bomber jacket signature (the duo knows how to make jackets), the triple layer boxers, the double collars, lots of plaid and skirts over the trousers with punk vibes complete with mohawk and Sid Vicious hairstyles. All in all the show was a celebration of JordanLuca: the couple showed everything they love and made them who they are, from family to loved ones, clearly through their cult signature pieces. And seeing all this was a joy.

JordanLuca Autumn/Winter 202526. Photo Courtesy Press Office

JordanLuca Autumn-Winter 2025/26. Photo Courtesy Press Office

JordanLuca Autumn/Winter 202526. Photo Courtesy Press Office

JordanLuca Autumn-Winter 2025/26. Photo Courtesy Press Office

JordanLuca Autumn/Winter 202526. Photo Courtesy Press Office

JordanLuca Autumn-Winter 2025/26. Photo Courtesy Press Office

In short, an event that warmed the heart of even the most cynical fashion fan. Congratulations!

Source: Vanity Fair

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