YouTube blogger Marquez Brownlee submitted an email inviting him to promote the Tron cryptocurrency. The Tron founder has denied any involvement.
Famous YouTube blogger Marques Brownlee, with an audience of over 13.5 million subscribers, provided details of an email he received from a “partner” of the Tron cryptocurrency project. Brownlee stated that he was asked to promote the TRX cryptocurrency for a fee. However, according to the letter, celebrities should not mention that this is paid content. Everything should look as if a person expresses his own opinion about cryptocurrency and speaks about it on his own behalf.
Under the rules of the US Federal Trade Commission (FTC) it is illegal to promote anything without disclosing that the work was paid. In his video, Brownlee stated that celebrities Lindsay Lohan, Amanda Cerny, NeYo and Lil Yachty have already participated in similar advertising campaigns, who have recently begun to show interest in cryptocurrencies.
“The letter says the Tron cryptocurrency post should not sound like a sponsored tweet or sound like dictated text,” Marquez said.
Tron’s management denies any involvement in this letter and claims it has not interacted with the cast and singer on the matter. However, in a recent interview with Bloomberg, Tron CEO Justin Sun said he plans to attract more celebrities to promote TRX as a “friendly” cryptocurrency. Sun has now recommended that celebrities who have received payment to promote Tron contact the project team to clarify the matter. Transparency is a key factor in Tron’s operations, Sun said.
Justin Sun said earlier that Tron’s top priority is to list TRX on US cryptocurrency exchanges that meet regulatory requirements.
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