Look like one K-pop star It is the most common desire from Korean gen Z, and perhaps, currently all over the world. To confirm it the make-up artist Go Si-Hwan The woman wearing the trick every day (so she defines herself herself, and also the only Korean wearing the red lipstick!). We met her right in Seoul, where she held one Masterclass to explain the origins and future of the K-BEAUTY.
Make up like the Korean, the rules of the Make-up version K Beauty version
The masterclass is a sort of “and they lived happy and happy” for those like me who work in beauty: I had the possibility of Understand close the aesthetic codes of the K Make-Up. The premise is that aspect Girly, As a doll, it is the goal of this type of make -up that must first be delicate, it must enhance the natural appearance and at the same time make the face perfectly bright and smooth. «The makeup sector has like Focus the skin“Says Dania Baik, make-up artist of the Cocory brand who, starting from the analysis of the color, teaches how to make up highly personalized way. Here, Step by step, the Korean makeup codes.
Photo Getty
Shockshots KoreaTranslates how luminescent and smooth skin And it includes the latest generation trends Skin themed (Glass, Butter etc.). The minimum common denominator is that it is radiant. So after the skincare el ‘very important application of the SPFstarts with the base. Also in this case, the Korean do not give up on cosmetics that nourish and hydrate the skin, in fact they are super popular i Make-up hybrid products with Skincare properties. To obtain the perfect base, the real protagonist of Korean make-up, we start with the face primer, then moving on to the use of a BB Cream or of A cushion.
The latter have been much more popular in Korea since 2020. Many people around the world love to use it but apply it incorrectly: I discovered that Masterclass that The correct method of application is that through small movements, By tapping the product on the skin, so the product must not be spread, to prevent streaks from forming. Then the concealer is used to cover any imperfections, spots or dark circles and everything is fixed with a transparent face powder to control lucidity.
The inevitable touch to obtain the doll appeal is the blush, Used to create a fresh and natural appearance, often with neutral and delicate tones that merge well with the complexion, like baby pink, mandarin and even lilac nuances for clear carnagioni, for an effect Bonne Mine natural.
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Instead of applying it only on the cheekbones, the Koreans experience with different techniques, such as the Under-Eye Blush, which consists in applying the blush under the eyes For a more unique and creative look.
The highlight of the K-Pop Star make-up is the look. The password is “big eyes ». The Korean palettes are all composed of a range of neutral colors, colors are preferred Shimmer Or pearls that, applied on the eyelid, illuminate it in a few moves. To obtain the so -called Puppy Eyes and the aforementioned Aegyo Sal (graceful bags under the eyes) a touch of eyeliner which gives depth to the gaze but must be applied without exaggerating, drawing a rather thin line that stretches outwards but never too high.
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Unlike Westerners, the Korean use a lot The brown eyeliner or with grayish shades Instead of the classic black. Finally, many Asian complains, then, to have short and straight eyelashes, but it is here that folding and mascara (preferably waterproof) enter the field), which can never be missing to give femininity and make the face magnetic: sometimes they also use fake but never excessive eyelashes.
Another element to have a Girly look at Korean is to have straight eyebrows with a slight arc at the end: if you observe the photos of K-Pop celebrities, you will immediately notice this trend. Some instead love to use eyebrow colors capable of lightening their color and uniform it to that of the skin and hair, especially if these are dyed of a lighter color.
To conclude the beauty look are missing lips And, in this case, the goal is the volume so much that Korean makeup for this part of the face is defined Pillow Lips o bearing effect And it is obtained with the application of Balsami Rimpolpantthe.
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Generally, they are used Lip Stainor water -based colors or colored lipsticks that are buffered With the fingertips in the center of the mouth in an intense way, and then blend the texture towards the outside without defining the outline: this gradations game gives the lips a very particular look loved in Korea, which has now become a trend even in the rest of the world.
“Alternatively,” reveals Go Si-Hwan «on the lips You can put some shimmer eyeshadow, to have an even more nuanced appearance. Britney Spears also used this technique ».
Korean make-up, reference idols
The expert has focused on the fact that the trend oftheAegyo Sal, The bags effect under the eyes comes from the k-pop: «It is obtained with the application of illuminant under the eyes to create a sort of swelling that gives a baby face effect. This technique has become viral in South Korea thanks to K-Band singers Ive»Explains the expert.

The K-Pop Band Ive. Photo Getty
Imbc/Getty ImagesAmong the inspirational icons in terms of make-up there is now Jang Wonyunguna of the most iconic and versatile stars of the latest generation K-pop, leader of the IVs, which has marked more than the others. «With its angelic face and its natural grace, it is positioned as one of the most relevant figures in the panorama of Asian and global beauty. All girls now want to make up like her », continues Go Si-Hwan.

Jang Wonyung. Photo Getty
Imbc/Getty ImagesClearly several K-Pop idols are known for their distinctive makeup and are often copied by fans. Among the most popular and influential there is undoubtedly Jennie delle Blackpink: In general, its make-up has a defined eyeliner, a natural base and a faded and soft lipstick.

Jennie delle Blackpink. Photo Getty
The Chosunilbo Jns/Getty ImagesAmong the members of the most famous female K-Pop Band in the world, appreciated and very copied for its make-up is also Jisoo which generally highlights its natural beauty, focusing on a radiant complexion, soft eyeshadows and a delicate lips color.

Jennie delle Blackpink. Photo Getty
Han Myung -guWhile on top of Most followed Korean influencer biauty and popular on YouTube and Instagram is there Pony (Park Hye Min)known for his skills in fantasy makeup.

The Influencer Pony, protagonist of a Mac collection in 2019. Courtesy Mac Cosmetics
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.