K. Mitsotakis: 2023 will be a year of transition with very intense rates of tourist traffic

SETE presented the National Action Plan for Greek tourism to the Prime Minister. During the teleconference, Kyriakos Mitsotakis also expressed his optimism for the course of the industry in the coming months, as he expressed the belief that tourism will achieve even better results this year.

The National Action Plan is the final composition of the study “Greek Tourism 2030 | Action Plans” prepared by INSETE and is a comprehensive approach to policy planning and policy, management and governance of the Greek tourism product and destinations.

“I want to thank all those who worked so that we can have this structured and holistic plan at our disposal. I believe that Greece will benefit in the tourism sector from the pandemic crisis. The country is currently in a very good situation as All MEGA trends, especially this shift to wellness, experience, people, coexistence with the natural cultural environment, I believe highlight the significant comparative advantages of the country. “to implement a long-term strategic plan, which will be able to highlight all these very important comparative advantages”, noted, among other things, the Prime Minister.

Kyriakos Mitsotakis underlined that “we need to rethink after the pandemic incorporating its lessons. What does the national branding of the country mean in the post-pandemic period. I estimate that next year will be a year of transition with very strong tourist traffic if all goes well “with COVID-19. Here we are called to make a long-term plan. So I attach great importance to how we turn this important text into an action line.”

During the teleconference, the resilience of Greek tourism in 2021 was confirmed, as against the forecasts and the unprecedented difficulties, the tourism sector contributed to the Greek economy, approximately 55% of the payments of 2019. It was expressed that it will achieve even better results this year.

The Minister of Tourism, Vassilis Kikilias, among others, noted: “The study” Greek Tourism 2030 | Action Plans “differs from previous action plans in two main points. First, while usually similar studies analyzed WHICH products of Greek tourism should be developed, the present study identifies with detailed plans HOW these products can be developed. Second, the study utilizes the tourist destination as a unit of analysis, policy, management and marketing and the structure of the action plan can potentially serve as a model of methodical planning for each destination of the country that aims to develop tourism. and as a policy direction to the DMOs (Destination Management Organizations) that will be created after the recent adoption of the bill “.

The President of SETE, Giannis Retsos, stated: “SETE fully fulfills its role and responsibility as a social partner, delivering today the strategic plan, the roadmap, for tourism to enter the new era. This is a study that meets the needs of the times, taking into account the specific characteristics of the tourism sector, which is dynamic and adapts to developments.Our goal is for the “National Action Plan” to be the beginning of a period of public consultation, at central and regional level. level, as the successful implementation of the strategy needs / requires substantial participants and companions, synthetically and in combination with the other dynamic sectors of the Greek economy “.

The teleconference was also attended by the Minister of State, George Gerapetritis, the Minister of State, Akis Skertsos, the Deputy Minister of Tourism, Sofia Zacharaki, the General Secretary of the Prime Minister, Grigoris Dimitriadis, the General Secretary of Coordination , the Vice President of SETE, Eftychios Vasilakis, the General Secretary of SETE, George Vernikos, the Deputy General Secretary of SETE, Giannis Paraschis, the CEO of MARKETING GREECE, Ioanna Dretta, the General Manager, the CEO of INSETE, Elias Kikilias and the Scientific Director of INSETE, Aris Ikkos.