Kafea Terra Food and Drinks AEBE is a purely Greek industrial company, in the field of coffee processing and marketing. In 1988 he introduced espresso illy in the Greek market and 4 years later he changed the data in the industry with the invention and dissemination of Freddo’s recipe. In 2002 he creates a state-of-the-art coffee processing and standardization factory in the industrial area. Peania, where in 2006 it develops the Dimello coffee that is today its productive peak.
With a product portfolio of coffee brands and related products that cover all the needs of the modern coffee market, with excellent quality services and well-targeted development planning, the company has invested significantly in recent years, achieving brand recognition and wide penetration in the Horeca & Retail sectors.
The implementation of its development strategy, leads to investments to increase the production capacity of its industrial unit, expansion of building facilities, digital transformation and professional espresso coffee making equipment.
Its turnover is moving upwards with a change of 22% in 2021 compared to the previous year and the company to further develop its sales by 40% in the retail channel, where according to company executives who spoke to Capital.gr, it also expanded its shares. its market.
Exports to 14 countries with Dimello coffee
In addition to the domestic market, it operates abroad in 14 countries with Dimello coffee, the privately owned industrial brand of the company itself. Export destinations are: Germany, Jordan, Romania, Bulgaria, London, Turkey, Bahrain, Cyprus, South Africa, Saudi Arabia, Palestine, Poland, Sweden and Spain.
New product launches on the HoReCa channel
The company had an extensive presence at the recent HoReCa 2022 exhibition, where it launched a global coffee of unique geographical origin, illy Costa Rica. This coffee is available in pressurized packaging, which has the ability to keep coffee fresh for up to three years. According to the executives of KAFEA TERRA, this particular blend was created by illycaffé exclusively for sale in Greece, a fact that reflects the relationship of trust of the Greek interests company with the Italian coffee company.
At the same exhibition, KAFEA TERRA presented the new Dimello coffee line, THREE CONTINENTS, which consists of three different blends, with Rainforest Alliance (RFA) certified coffee, which ensures that the product comes from farms that are distinguished for their protection. forests and the wider ecosystem that surrounds them. The three blends of this series come from three different continents, America, Asia and Africa.
In addition, the new Harvest 100% Arabica blend was presented, under the Distillo brand, which is a specialized production of the KAFEA TERRA unit and is available exclusively to industry professionals through a network of Commercial Partners.
The brands that KAFEA TERRA imports, produces and distributes
ΤKAFEA TERRA’s product portfolio includes the exclusive marketing of the leading coffee brand illy and is complemented by privately owned coffee brands of industrial production: Dimello & Dimello THREE CONTINENTS, AREA 51, Distillo. In addition, it retains the exclusive right to place on the market other products for the Ho.re.ca industry. such as: Dammann Frères, Monbana, Chocolanelle, Homemade Greek, Freddito, Freddies, Qualitea. Also, as part of its activities, KAFEA TERRA imports and sells professional equipment for coffee and catering businesses.
Development of operation through responsible practices
With the primary goal of developing a responsible and innovative company, KAFEA TERRA invests in practices that improve every aspect of its operation, focusing on the development of its people, new technologies and fruitful collaborations.
Building a people-centered organization is a cornerstone of the corporate culture, highlighted this year by Great Place to Work® with a certification that seals the maintenance of a safe and quality work environment that promotes meritocracy, teamwork and trust.
With the valuable contribution of its people, KAFEA TERRA is constantly looking for and implementing ways to produce high quality products, while reducing its environmental footprint. Achieving this goal includes the integration of a cyclical material flow model, new partnerships with recycling agencies and other industries and investments in cutting-edge technologies associated with energy saving, production, management and transportation systems.
Source: Capital
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