Kamala Harris’ presidential campaign in the United States faces significant challenges, according to an analysis by sociologist and political analyst Thiago de Aragão in WW this Wednesday (16).
According to the expert’s analysis, the vice president has failed to communicate her message more aggressively and emphatically, especially with regard to economic issues.
Aragão highlights that, although Harris’ position on issues such as women’s reproductive rights and immigration is well known to the electorate, her economic proposal still leaves doubts.
“The message is mainly economic, which is something that still leaves a lot of doubt in the electorate”, explains the analyst.
Fierce dispute and anxiety in campaigns
The presidential race in the United States has proven to be exceptionally close, with polls indicating a virtual tie scenario.
This situation has generated anxiety in both Kamala Harris’ team and that of her main opponent.
The analyst notes that none of the candidates achieved a significant advantage in states considered strategic, which has increased pressure on campaigns.
As a result, Harris has adopted a more repetitive posture in her speeches, losing part of the seductive impact she initially had after Joe Biden’s departure from the race.
Challenges in communication and campaign strategy
Harris’ inability to communicate more aggressively has been highlighted as a weakness by analysts in Washington.
This failure in the communication strategy may be compromising its ability to win new voters and consolidate its support base.
As the election approaches, the need for a clear, hard-hitting message becomes even more crucial.
The vice president will have to adjust her approach to more effectively convey her economic proposals and differentiate herself from her opponents if she wants to reverse the current situation of a technical tie and gain an advantage in the presidential race.
This content was originally published in Kamala Harris fails to communicate aggressively, says expert to CNN on the CNN Brasil website.
Source: CNN Brasil
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