Get involved in the most difficult trials, try despite the obstacles, don’t give up even when everyone around is shouting “no, you won’t make it”.
Keep Performing, the new campaign of Kappa, it is first of all an invitation. That of continuing to believe in oneself, not giving in to surrender, to move forward, head held high, even when in the eyes of others the path taken only leads to failure. The Italian interpretation of this concept has created a compelling storytelling, which once again sees it sport, understood as an inclination to see the world with perseverance and courage, at the center of the narrative.
The protagonists of this adventure are Hell Raton, which with this new season consolidates its relationship of collaboration with the brand, ed Emis Killa, which says: “Life is another championship: where you don’t need to be the fastest to finish first, you need to be the most persevering to get further.”
Two faces that represent the authenticity of those who have known how to make their way in the world of music and gaming, making moments of despair the turning points of two success stories. A completely unexpected video treatment for Manuel, who, after the success of X-Factor, chooses to tie himself back to the brand through a story that alternates with a real video game, created especially for the campaign, which simulates his life and the road to becoming what he describes as “his favorite superhero.” The campaign marks the beginning of a much broader collaboration between Kappa and Machete Gaming, a leading player in the world of Esports and now sponsored by the brand, which ensures important news on the way.
Not only confirmations, but also a new entry in the Kappa home, that of a group of athletes from Fiorentina Women. A story of sacrifice and effort, but also of closeness and team spirit, which tells how football is able to unite in differences and difficulties making it “the most beautiful sport in the world” which teaches us to grow as a team as well as as women.
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