Kartell prepares to look at the world with new eyes. Indeed, with designer glasses that contain all the tradition, history, innovation and stylistic code of the well-known brand. The brand has in fact decided to throw itself headlong into the world of fashion by launching Kartell Eyewearhis first line of sunglasses and eyewear.
Two collections currently present: the Main Collection and the Design Collectiona range of models interpreted and studied by four of the most famous designers: Rodolfo Dordoni, Ferruccio Laviani, Piero Lissoni and Fabio Novembre.
Fil rouge of this new project, the transparency, Kartell’s aesthetic key, which is declined in the most disparate colors and combined with a variegated range of materials. Materials that, worked through geometric games of lines and shapes, wink atenvironmentunderlining Kartell’s constant research and commitment to sustainability.
“Kartell has always worked looking to the future and to innovations in materials, production processes, but also in the product segments tangential to the furniture world – he comments Lorenza Luti, Kartell Marketing and Retail Director. Kartell Eyewear was born from this philosophy, which is the first eyewear collection created by Kartell, a new project resulting from our ability to express creativity in different forms of design. It is a further step of our creative laboratory that allows us to explore new horizons, but always in full respect of our identity spirit. The collections, in fact, borrow transparency, a symbolic material of Kartell design for many of the proposals, combined with the continuous search for new sustainable materials such as KartellBio, a green material that we have applied for the first time to this project and which responds to the choice of sustainability. carried out for several years now, but also uses metal, respecting the tradition of eyewear ».
If the Main Collection, consisting of 68 references declined in sun and optical collections, is the result of a rich method of research on shapes, finishes and materials, the Design Collectionwith his 32 proposalsis a concentrate of styles and suggestions, a reflection of the personality and creativity of the chosen designers.
SEGMENTS is the collection signed by Ferruccio Laviani which draws inspiration from a personal idea of ​​creativity for a proposal characterized by a refined soft touch finish which, thanks to injection molding, is simple, extremely light and with a timeless design.
Ferruccio Laviani
veronicagaidoAn essential and light colored line that marks the eye contour is the hallmark of the collection EYELINER Of Piero Lissoni that frames the gaze and lights it up thanks to colors that do not go unnoticed.
Piero Lissoni
Fabio Novembre is inspired by the shapes of the mirrors created by Anna Castelli Ferrieri to create the collections SHIELD And LINE K with a strong personality. The proposals play with the colors in which the frames match the lenses with a tone-on-tone effect.
Fabio Novembre
LOO-K Of Rodolfo Dordoni is a collection, with proposals for men and women, which already from the name refers to rounded and sinuous shapes that adapt to the face with contrasting materials and colors that are inspired by the classical tradition but which give a particular distinctive mark to the accessory.
Rodolfo Dordoni
veronica gaidoHere are some models of the Main Collection
Source: Vanity Fair

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