Kate Middleton’s social secret (who now knows how to do it as an influencer)

With her first video-selfie Kate Middleton has given the definitive proof of how good she is (also) on social networks: her spontaneous way of approaching, with the smartphone facing herself and in simple clothes, to talk to the followers of the Children’s Mental Health Week, inevitably made her feel closer to those who follow her, concretely involved in the cause. A master of bon ton like her, in fact, knows better than others for every occasion there is a way to be perfect, and for this he also thought about little tricks that he uses every time he has to appear on the Internet.

An issue that not only concerns clothing (for that it has long been considered the first of the royal influencers), but also the pose, the lights, the background: particularly significant details not only for official images taken by photographers, but also during the videocall, for which the future queen (like everyone, by now) has become very expert during the lockdown, since most of the official meetings she previously attended in person have become virtual.

As he told Vanity Fair UK, sources close to the duchess have revealed that by now he learned to have fun, rather than fear, video calls. Not only that: to make them better set up a real set in Anmer Hall, the Norfolk estate where he is spending his lockdown: he places the computer on a special stand and puts a ring light (like those used by professionals) in a corner, so that the space is well lit. He does everything with Prince William and besides it is she herself who puts on makeup, does her hair, chooses outfits.

In Norfolk, in fact, the staff of the dukes is reduced to the bone: there is no shooting man. There is only a small part of the communication team, and the inevitable Maria Borrallo, the nanny of the three princes George, Charlotte and Louis. In the gallery above 39 (like the years she just turned) style details that made us fall in love with Kate Middleton