The 48-year-old model is taking over the helm of Diet Coke as creative director as the brand celebrates its 40th anniversary and will launch the new campaign. Diet Coke Love What You Love. The supermodel was brought in to bring her “unique aesthetic and style to the brand” after the drink had previously been involved in several collaborations with fashion brands.
Speaking of his new commitment, according to reports from the Daily MailKate would say, “I’m thrilled to be joining the Diet Coke family – I love the past collaborations they’ve made with such amazing names in fashion. Countryside Love What You Love it won me over immediately because I am firmly convinced that with trust and passion you can make your wildest dreams come true ».
“As creative director, I’m looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.” Diet Coke has already gotten into the fashion world with Karl Lagerfeld designing a bottle in 2012, while Ben Stiller starred in a commercial for the drink playing iconic model Derek Zoolander. Marc Jacobs was one of the previous creative directors in 2013. For Kate this is not the first time she has held the job of creative director, she previously held this role for the Japanese beauty brand Decorté.
The news follows recent gossip about Kate having her eye on another accolade, the OBE, for her services as a model. She was rumored to be hoping to make her mark on the queen by participating in the platinum jubilee celebrations, joining other 90s icons such as Naomi Campbell and Patsy Kensit on a bus during the parade. According to The Sun, Kate would quietly tell her friends that she “would absolutely love” to receive recognition in the next round of honors. And to achieve it, the supermodel expanded her charity work, as well as trying to win the graces of Elizabeth II. For the Jubilee celebrations she wore a Union Jack jacket in her homage to her, while she was at the top of the open bus, which also featured her photo of her along the side of her, and wandered around the streets. of the capital.
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Source: Vanity Fair